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SES NY Articles

Avinash Kaushik Keynote At SES NY Pushes Marketing Focus Avinash Kaushik Keynote At SES NY Pushes Marketing Focus

Google Digital Marketing Evangelist Avinash Kaushik opened Search Engine Strategies New York this morning with a keynote, which was largely advising digital marketers to get better and more focused in their marketing strategies. It just so happens that Google announced …

Conversions Rely on Usability of Both Search Engines and Your Site
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WebProNews talked to a lot of interesting people at Search Engine Strategies in New York this week, and one theme that ran through more than one of these conversations was the relationship between user attention and usability and how this relates to search marketing.

Note: There is plenty more useful information in the videos embedded in this article than the points I have referenced. I suggest watching the interviews in their entirety for some helpful advice.

You Can Probably Fit Online Video Into Your Budget
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Unless you’ve been living under a rock, you’re no doubt aware that online video has grown significantly in popularity over the last year or two. Many business owners are still skeptical about its benefits and ROI, while others are rushing into it just to keep up.

Tips for Getting Serious About Mobile Marketing
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Cindy KrumThe Mobile Marketing Strategies session at Search Engine Strategies New York focused on mobile SEO, while also touching on driving traffic and conversions with mobile applications, text messaging and mobile email.

Marketing Strategies You Need to Know
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WebProNews will be covering the Search Engine Strategies conference in New York starting Tuesday, March 24th. Mike McDonald and the WebProNews video crew will be on the scene and providing you with exclusive interviews.

Deciding Which Search Conferences To Attend

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

SES NY: Sara Holoubek Speaks On Behalf Of SEMPO

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek.

Rock Em Sock Em: MSN Versus Google
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We know you’ve been waiting minutes, hours, and even days for the release of the Rock Em Sock Em Robot’s Fight from the SES conference. You can all rest better now because the much-anticipated rumble is up and ready for your enjoyment. Only WebProNews was there to bring you exclusive coverage of this event to find out which search engine is truly best.

SES NY 2007 Party Time
Joe Morin tells us the official 2007 SES NYC Party & Events Schedule is up over at the Search Engine Watch forums. 

After conference events are a great place to network with other like minded search marketers as well as potential clients if you’re on the agency side of things.

SES NY: Almost Here
We are now under two weeks away from Search Engine Strategies New York, the premier search industry event in my backyard, and boy am I excited. Search Engine Roundtable is planning a huge amount of coverage, planning to liveblog about 80% of all sessions.