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SERPs Articles

Google Pesonalizes Search Results More with Star Feature
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Google today introduced yet another way it is personalizing search results (we talked about social search with the company at SMX). Now Google is letting users "star" search results that they like, just like the star feature in other Google products like Gmail, Reader, and Google News.

Google Talks Marketing Implications of Social Search
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It’s no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user’s web searches, which would be one in five searches. One way that Google personalizes search results is with its social search feature, which it launched in January. At SMX, WebProNews discussed this feature with Google’s Johanna Wright.

Google Super Bowl Ad = True Love and Traffic!
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Super Bowl 2010 will be forever remembered for a few things: New Orleans winning their first championship, Peyton Manning’s locker room walk-of-shame and Google running their first Super Bowl commercial.

Customer Connections Now Important for Google Results
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If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google’s Social Search is no longer just an experiment. Though it does have the beta tag on it, it is now mainstream. This is something we’ve all known would come sooner or later, but now it’s here.

Google Highlights Answers in Search Results
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Google has launched a new feature for search called "answer highlighting." This is based on Google Squared, Google’s structured data project announced last year at the company’s Searchology event. What it does is highlight answers to applicable queries within the search snippet.

Get Your Breadcrumbs in Google for More Links in Results
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Last summer it was discovered that Google was testing breadcrumbs in search results (breadcrumbs being the hierarchical display commonly used in site navigation. For example: Home Page>Product Page>Product A Page). Then in mid-November, Google announced that it was rolling out the use of breadcrumbs in search results on a global basis. What this means for webmasters is that if you can get your breadcrumbs into Google’s results, you essentially have more links on the results page. You have a separate link for each page in the breadcrumb trail.

Google Makes it Easier to Tell Where Results Originate From
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Google has begun including geographical region information on some search results. The information is used when supplied by webmasters, and appears in the green address line on the results that include it.

Get More Links in Your Actual Google Results
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Google has started adding links to specific parts of webpages in the snippets on search results pages.

Google gives the example of the result for the Wikipedia entry for "Trans Fat." The snippet provides links to History, Chemistry, Presence in food, and Nutritional guidelines. These are all sections of one page that the user can go straight to from the results page.

Google’s Search Options Increase
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Earlier this year, Google launched its search options feature. This is a clickable link on search results pages, which provides a list of options to let you refine your search by a number of different parameters.

Google Gives Forums More Links on SERPs
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Google has introduced a new feature to search results, making it easier to find forum posts related to topics you search for. When forum sites have more than one relevant discussion going, Google will link to them under the main result.

Google Busts the Duplicate Content Myth
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While Google’s Matt Cutts has certainly provided a wealth of helpful tips via the company’s Webmaster Central YouTube channel, he is not the only one to do so.

Google Search Gets Bigger…Literally
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In case you haven’t noticed by now, Google has gotten bigger. The homepage and search results pages now have a bigger searchbox, complete with a bigger font when you type in a query.

Google Cash Scams – SEOs to the Rescue
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There is a scam going on inside of Google search results called Google Cash, aka: Google Money Tree, aka: Google Treasure Chest. This is where alleged scammers misrepresent themselves as being affiliated with Google, and advertise a low-cast kit, which would enable people to make money.

Bing Readies Sharing Feature for Search Results
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Microsoft is working on a new feature for Bing called "Bing and Ping." This is a means to share your search results with friends. Bing’s "decision engine" nature provides plenty of content that users may actually want to share. Nicholas Kerr of the Bing Team explains:

Google’s Matt Cutts on .com Relevancy in UK
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Some UK Google users have noticed that search results pages are showing more results from .com sites these days, than in the past. They are used to .co.uk sites getting better rank, and assuming that they are more relevant to their geographic location.

Certainly in some cases the .co.uk site would be more relevant to a UK searcher, but that is not always the case. Google’s Matt Cutts has posted a video in which he answers a question on this subject from a user. The question was:

Google Improves Universal Results for Locations
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Google is now showing images in universal search results for location queries. They have shown maps for some time, but the addition of images enriches the results that much more.

Google Makes Language-Based Product Announcements
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Today Google made a couple of announcements involving the expansion of offerings into more languages. They’ve announced that the new optimized SERP pages for iPhones, Android devices, and feature phones are now available in over 60 countries and 38 languages. In addition, the company has announced an advanced translation feature in the newest release of Google Toolbar for Internet Explorer.

The Mobile SERPs

Google Showing Altered SERPs
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Google appears to have rolled out (to what extent we’re not sure) a design change to its search results pages. The change seems to be very minor and insignificant, but Google altering SERPs is just something that can’t be ignored by the search industry.

The (hardly) noticeable changes are a little bit of padding on the left-hand side, and a slightly smaller version of the Google logo. It’s just enough to make you wonder if it’s changed or if you’re just crazy.

Dos and Don’ts to Improve Google Ranking: Ranking Factors, Good and Bad
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Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.

Longer Search Queries Hurting PPC Clicks?
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Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.

comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:

Give Away More Info On Google’s SERPs

Update: Google also posted on the Enterprise Blog about how you can utilize richer snippets for Site Search.

Original Article: Today at Google’s Searchology event, the company announced (among other things) that it was rolling out richer snippets. The snippets will extract and show more useful info from results than the current ones, Google says.