All Posts Tagged Tag: ‘SERPs’

Google Tests Design Change To Sitelinks In Search Results

Google appears to be testing a design change to its sitelinks feature on search results pages, which makes the experience a bit more interactive for users, and lets sites offer deeper pages within the feature. Moz and Hyperlinkx Medai CEO Jon Cooper both shared different instances of the feature on Google+. We haven’t been able to replicate the experience here, …

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Google Adds Knowledge Graph-Like Carousel For Local Results

Google announced today that it is adding a new carousel feature for local search results on the top of some search results pages. It looks essentially like the recently redesigned Knowledge Graph carousel, but includes local businesses and their Zagat scores. Google says in a Google+ post: Give it a go—type or say “mexican restaurants,” or try any similar search …

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Google Tests Highlighting In-Depth Articles In Search Results

Google conducts tens of thousands of search experiments every year, and you never know which ones will actually become features of the greater Google experience, but the search engine is running a new one that’s pretty interesting and shares some traits with actual features in other Google products, which could actually improve search results, and lend visibility to deserving content. …

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Yahoo Redesigns Search Results Page

Yahoo announced today that it is rolling out a new design for its search results pages in the U.S. This includes a somewhat Google-like navigation bar. Here’s the before: And the after: “When it comes to search, nothing should stand between you and your results,” says Laurie Mann, Yahoo’s SVP, Search. “That’s why we’ve placed search results higher on the …

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Webmasters Hope This Google Test Doesn’t Become A Reality

Google has been running a test that eliminates URLs from search results pages (for the most part). Does this make results pages better? Would you be in favor of Google implementing this as a new design? Let us know in the comments. Note: We’ve updated this article after people have had time to react to the test. Google tests different …

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Bing Truncates SERPs More Aggressively (Until Users Hit The Back Button)

After some experimenting and monitoring user behavior, Bing has made some changes to the way its shows search results. Bing R&D Partner Architect Dr. Ronny Kohavi discussed Bing’s testing and findings in a blog post. Much of the findings seem pretty obvious. Clickthrough rates go down for results that are lower on the page, for example. Things get a little …

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Looks Like Google Is Showing Shopping Results Less These Days

Searchmetrics has put out a white paper analyzing Google’s use of Universal Search results for its various vertical offerings, finding a “dramatic reduction” in the number and proportion of shopping integrations displayed in results during 2012. The reduction, according to the study, coincides with Google’s switch to the paid Google Shopping model in the U.S. Interestingly, the number of video …

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Google Emphasizes Brands More In Search Results

Google appears to be taking another step toward emphasizing brands in search results. As pointed out by Gordon Campbell a few days ago, and then again today by Barry Schwartz at Search Engine Roundtable, Google is placing brand names at the beginning of titles for links in search results. One example both point to is for York Fitness. As Campbell …

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Google Apparently Testing Product Counts In Search Results

Matt Storms happened upon an interesting Google feature, presumably in testing. In a “site:” search for Macy’s, he found where the number of items for sale found on pages is showing up in search results as part of the snippet. He highlighted the discovery on Google+: Matt Storms1 day ago Interesting SEO find today. If you have this with rel=publisher …

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Has The Knowledge Graph Made Google Better At Search?

Sometimes Google’s Knowledge Graph is inaccurate. Google knows it’s not perfect, and provides a “feedback/more info” link at the bottom of Knowledge Graph results, which you can click to let Google know what it has wrong, if you believe there is an error. Of course, there’s no guarantee that Google will acknowledge your feedback or that you’ll hear back from …

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Google Isn’t Blocking Domains In Search Results Like It’s Supposed To

Google is not blocking domains users tell it to from search results. Early last year, in Google’s efforts clean up the quality of its search results, the search engine launched a feature that let users block domains from search results that they didn’t want to see in their future results. Tired of some content farm showing up every time you …

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Google Changes The Look Of Gmail And Google Drive Results On SERPs

Earlier this year, Google launched an experimental feature that lets you add results from your Gmail account to your Google web search results page. Later, they added Google Drive files into the mix. The feature has been available to those who opted in, and were granted access. I’ve been using it since it was launched, and it’s been one of …

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