WebProNews

Search Marketers Have Big Budgets, Lack Experience

Around one third of in-house search engine marketers are managing monthly budgets of over $200,000 according to The Search Engine Marketing Professional Organization's (SEMPO) In-House SEM Salary Survey.

SEM Pros Earn Well, But Experience Is Required

Looking for a six-figure gig managing search marketing for a business? You will have to pick up a few years of experience before seeing a salary in that range.

SEMPO Organizes Annual Meeting

SEMPO, the Search Engine Marketing Professional Organization, is organizing its annual meeting. For this round-robin discussion, it is bringing representatives from Google, Yahoo!, and Microsoft. All the companies will discuss together about their latest plans and initiative programs.

SEMPO Wants You to Get Involved

SEMPO, the Search Engine Marketing Professional Organization, wants people involved with SEM to take its 4th annual State of the Market survey.

Stinky Babies, Armpits Offer SEM Opportunities

Baby products and personal care products drew millions of searches over a three month period in early 2007, indicating growth potential for search engine marketing efforts by consumer packaged goods (CPG) companies.

Click Fraud Unbeatable Without Advertiser Data

Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company's click fraud study in an exclusive chat with WebProNews.

SEMPO SEO Training Levels Up

Coming off a successful debut of their Fundamentals of Search Marketing course, the training arm of the Search Engine Marketing Professional Organization has its Advanced SEO class up and running.

Google And Yahoo To Take 90% Of Paid Search

U.S. Internet users did 75. 8 percent of their January 2007 searches on Google or Yahoo, according to comScore media, and Nielsen//NetRatings found the combined total to be 76.4 percent.

SES - Day 2 Videos

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

SES - Videos from Day 2

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.