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Second Life Still Going Strong

Second Life Still Going Strong

By Chris Richardson March 16, 2012 | 3 Comments

Remember the video game/simulation Second Life? A few years ago, it was a big topic of conversation, as droves of people and companies looking to expand their marketing base scrambled to develop Second Life accounts and avatars. While it may …

Second Life Still Alive and Kicking
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Remember Second Life? While the virtual world disappeared from the media spotlight some time ago, it’s alive and well and continues to attract a new member every second.

A few months back you couldn’t escape media coverage of the brave new virtual world of Second Life. Major brands were building virtual HQ’s, holding virtual meetings and developing virtual marketing campaigns. Coca-Cola, IBM and even the NBA was making its second home there.

At Least the Virtual Economy Isn’t Too Bad Yet
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More people might want to start using Second Life, because the economy in that world doesn’t seem to be as bad as that in reality. Linden Lab, the company behind Second Life, released some data about their third quarter, with user hours reaching their highest ever.

Second Life User Hours

Google Launches Lively Virtual Rooms
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A few days ago, Marissa Mayer wrote a blog post about Google’s homepage, and an obsession with simplicity and clean design became almost painfully clear.  Now, her company’s launching a sort of fragmented virtual world in which users can choose cats as avatars and hug each other underneath dinosaur skeletons.

Who Has ‘Metaphysical Jurisdiction’ In Second Life?
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 Before the end of this sentence you will have to make a choice between the blue pill and the red pill, for as soon as we step over the period we will enter an alternate reality and it will not be easy. Lawyers are looking into virtual worlds like Second Life, studying whether the environment is suitable for regulation and asking who has "metaphysical jurisdiction."

Google Earth Could Go After Second Life
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Google Earth is getting increasingly realistic, but it still lacks elements related to human movement and interaction.  Google may soon address this issue, however, as there’s word that Google Earth could become the basis for a Second Life competitor.

Honeywell Becoming A Social Butterfly

When Honeywell began to try out social bookmarking within its own intranet, the company got some attention for the attempt.  When Honeywell established a presence in Second Life, it received the same.  But, taken together, these beginnings – and their continued existence – make for an interesting picture.

Is This iPerv Week or What?

I didn’t torture myself to investigate as to whether there was a season for weird Internet sex stories in the press, but as for 2007, iPerv Week is May 21-25.

Second Life Popular In Europe

The popularity of Second Life continues to see solid growth and has established a major global presence. The virtual world game has now become more popular in Europe than it is in the U.S. according to a study released by comScore.

Gartner: Five Laws For The Virtual World
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Virtual worlds are set to take off and by 2011, 80 percent of active Internet users will have a presence in a virtual world according to Gartner.

Gartner analysts are studying the buzz surrounding virtual worlds and the role businesses will have in using them. They recommend that clients research and experiment with virtual worlds but should refrain from pouring large sums of money into them until the environment is stable.

Virtual Gambling Could Bring Down Second Life
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In the virtual world of Second Life, one can engage in just about every imaginable sort of commerce. Industries spanning from standard retail to prostitution offer the average Second Lifer a veritable cornucopia of possibilities, but it’s the virtual casinos that exist in the online world that are drawing the attention and ire of government agencies in the United States.

Atari To Develop Its Own Virtual World

Second Life has inspired numerous other start-ups looking to take advantage of the hype surrounding the user-generated virtual world phenomenon.

While many companies are looking to make a name for themselves with such aspirations, Atari just wants to reclaim its piece of the video gaming pie.

Just what sort of unmitigated chaos has been wrought in the wake of Second Life’s popularity?

Coke Expands Viral Marketing Efforts Online
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Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.

The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.

E-Vice Squads Target Second Life and Craigslist

The e-vice squads are a-crackin’ down – you’re not even allowed to have virtual fun anymore. The FBI considers breaking up Second Life gambling rings; Craigslist is packed with perverts; and YouTube just wusses out, a sin in itself.

Second Life: Marketing Fool’s Gold?
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Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.

Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality.

While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.

Is Virtual World Marketing Just A Fad?

Anyone believing that online worlds like Second Life have reached the point of saturation had better take a second look at the marketing climate. Current trends point toward even more growth and expansion into virtual environments as the list of Fortune 500 companies launching operations in these online words continues to increase.

Second Life Not a Passing Fad

CNET says, “Starting on Wednesday, representatives of companies including MTV Networks and its Nickelodeon, IBM, AOL and Disney, as well as institutions like Harvard University, the American Cancer Society and the Centers for Disease Control, will gather here for Virtual Worlds 2007, the first major conference designed specifically to promote marketing in virtual worlds to Fortune 500 companies.”