It’s not all about traffic. It’s about conversions. But it’s hard to get conversions if you don’t have the traffic, and while Google is one of the best potential sources for traffic, Google has other search engines besides web search that people use all the time, and it will not hurt to rank in them too.

Did you know that YouTube is the 2nd largest search engine and the 4th largest web property?  It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute.

A web presence with that much power really shouldn’t be ignored. At SMX West, YouTube Product Manager Matt Liu made these points, and they are good points to consider when it comes to your marketing. Liu encourages users to "Take advantage of what YouTube has to offer."

Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it?