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search engine ranking Articles

Can a Redesign Affect Your Search Engine Rankings?
· 19

Google’s Matt Cutts has an interesting video up (one of many) on the Google Webmaster Central YouTube channel that deals with switching to a new content management system and how that can affect search engine rankings. Someone asks:

We are changing a farily large HTML site to CMS. What are the essentials to keep in mind so that we do not lose our search rankings?

Is Brand the Key to Ranking on Google?
· 38

A recent SEOBook article highlights a good deal of evidence that Google is placing more emphasis on brands than ever before. Author Aaron Wall takes an in depth look at how Google’s algorithm has evolved over his own SEO career, and points out some hints Google has provided in the media as to where its headed before answering a few questions from me for this article.