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Google Launches App Promotion Ads For Search, YouTube Google Launches App Promotion Ads For Search, YouTube

Google announced the launch of app promotion ads for search and YouTube, following a similar offering launched earlier this summer for the Display Network. The search ads enable users to get advertisers’ apps, and offer advertisers a three-step campaign set-up …

Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10% Google Launches AdWords Format With Consumer Ratings, Says CTR Can Improve By 10%

Google announced that it is rolling out a new consumer ratings annotations format for search ads, which gives users “detailed” consumer opinion data. Don’t worry. They highlight the good ratings. Specifically, Google says the ads will highlight one or more …

Twitter Launches Promoted Accounts In Search Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search …

Paid Search Ads May Not be Worth Anything, Shows Study Paid Search Ads May Not be Worth Anything, Shows Study
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As advertisers have begun adapting to the internet, paid search ads have become a common way for businesses to advertise to potential customers. Specifically, Google has pioneered the paid search ad category for search engines, giving advertisers an easy way …

Google’s ‘Proof’ That Search Ads Boost Offline Sales Google’s ‘Proof’ That Search Ads Boost Offline Sales
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Google is showing what it says is “proof that online search ads can boost offline store sales” on its Think Insights site. This proof comes in the form of an article written by Kirthi Kalyanam, Ph.D., Professor of Marketing and …

Google Launches New Local AdWords Targeting Options In 11 Countries Google Launches New Local AdWords Targeting Options In 11 Countries
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Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns …

Google Begins “Next Chapter” in Search Advertising
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Update: Google says its new ad formats are "the next chapter in search advertising", and its "AdWords New Ad Formats Initiative" will focus on two themes:

Microsoft Needs Live Search On Facebook

Shelling out $240 million for a 1.6 percent stake in Facebook may be Microsoft’s way of keeping Google away from the social networking site, but the deal may not be worth the money unless Microsft can get Live Search into the service.

Search Ads: Big Buys Last Month

Interesting Netratings data on ClickZ for the month of December 2006.