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Google Getting More Experimental With Search Ads

Google is now offering some new formats for search ads. They have already been testing them in the U.S., so there is a chance you have already seen some of them if you live here. Some of them include videos. Some include maps. Some include multiple links for different landing pages. Some of the new ads include product images with corresponding links and prices. Some actually offer comparison shopping functionality. Take a look at some examples:

Microsoft Needs Live Search On Facebook

Shelling out $240 million for a 1.6 percent stake in Facebook may be Microsoft's way of keeping Google away from the social networking site, but the deal may not be worth the money unless Microsft can get Live Search into the service.

Search Ads: Big Buys Last Month

Interesting Netratings data on ClickZ for the month of December 2006.