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RLSA Articles

Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who …

Google Answers User Questions About Remarketing Lists For Search Ads Google Answers User Questions About Remarketing Lists For Search Ads
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We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office …