All Posts Tagged Tag: ‘RLSA’

Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who have clicked on specific search ads. These can be targeted to get ads across Facebook’s entire ad inventory, a spokesperson …

Read More

Google Answers User Questions About Remarketing Lists For Search Ads

We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office Hours video out on the subject. In this one, a product specialist takes on a number of questions as businesses …

Read More