Multi-channel retailers increased their U.S. paid search spend in Q4 08 by 12 percent compared to Q4 07.Consumers continued to convert online at a steady rate, although they spent 10 percent less on average per transaction compared with the prior year, according to a report from SearchIgnite.
The Internet plays an increasingly essential role in retail for brick and mortar retailers, even for purchases made in-store according to a new survey from Nielsen Online.People who had recently made consumer electronics purchases in a brick and mortar store, 80 percent bought from a store whose Web site they visited first. In addition 53 percent purchased from a retailer on whose Web site they had spent the most time.
It's hard to know how the Direct Marketing Association (DMA) didn't guess what it was getting into; contacting retailers isn't the same as talking to random people on the street. Still, a new study from the DMA revealed the interesting fact that 41 percent of its survey's respondents don't have brick-and-mortar stores.
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