WebProNews

Free YSM Webinar and More For Your Holiday Campaigns

The ever thoughtful Yahoo! Search Marketing team has a blog that informs of a Webinar where you can get help to make the Most from your holiday campaigns, all for FREE! Besides, also available are numerous resources through which you can manage your holiday campaigns better.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score. Consumer Engagement is also not simply captured on your website, it's calculated using all touch points in a consumer's (website, search engine, blog, banner ad, offline media, etc...). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Facebook Public Profile Resources

Yesterday's news of the day was the buzz surrounding Facebook making profiles public to the major search engines. We did predict this enhancement by Facebook earlier this summer when Rumors of Google purchasing Facebook were flying around. Here's the official word from Facebook: Starting today, we are making limited public search listings available to

Bringing SEM In House - 10 Great Resources

Bringing SEO In house is quickly becoming one of the hottest topics across the Industry. With businesses looking to cut down on marketing budgets and wanting to expand on preexisting In House teams it will be difficult for traditional SEM Firms to continually offer the same services (at the same premiums) as they have been in the past. Businesses are looking to strengthen their relationships with their online marketing departments and what better way to do this then removing the 3rd Party SEM firm out of the picture.

Finding Online Sources To Trust

In the United States and the United Kingdom, a couple of librarian-driven resources show just how potent informational sites with vetted content can be for Internet users. Resource Shelf's Gary Price tells us more.

Top 15 Social Media Marketing Resources

At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.

Telegraph Cluelessly Attacks Google News Indexing

This time it is the UK-based Daily Telegraph that is complaining about a need to protect their content from search engines.

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles - it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

SES - Day 2 Videos

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.

SES - Videos from Day 2

Unfortunately I missed Day 1 of the SES conference but day two did provide a few opportunities for me to do a few short video interviews. Below you can get a glimpse from Bryan Eisenberg, Loren Baker and Dana Todd.