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Pinterest Launches New Teachers Hub with Ideas for Lesson Plans, Classroom Decor, and More

Pinterest Launches New Teachers Hub with Ideas for Lesson Plans, Classroom Decor, and More

By Josh Wolford August 13, 2013 | 1 Comment

It’s back-to-school time, and Pinterest wants to help teachers find new ideas for how to shape young minds. They’ve just launched a new hub, called Teachers on Pinterest, that features over 1,000 pins contributed by teachers. “We’re thrilled to announce …

A Closer Look at That Bing Toolbox
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Back in June, Microsoft launched the Bing Toolbox. This is pretty much what you might consider a one-stop shop for Bing webmaster, developer, and advertiser resources. Microsoft described the Toolbox as an organized set of tools for the entire Bing community, and a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.

Twitter Gives Businesses a New Resource
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The other day, Twitter Co-founder Biz Stone hinted that the company was working on a document that would provide uses cases and best practices for Twitter use by businesses. Now, Twitter has already put that document up for viewing, and called it Twitter 101 for Business.

Mozilla Starts Big Collection of Open Web Tools

Mozilla has launched a new directory with the goal of providing a one-stop shop for open web tools and resources for developers. It is called the Open Web tools Directory.

The reason Mozilla says it decided to start this directory is simply because there isn’t one like it. "There’s no central index of these tools," the company says in a blog post.

Mobile Marketing Will Likely Become Unavoidable
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A recent study showed that spending for mobile advertising was expected to reach over $760 million in 2009. That’s about 20% more than last year. Do you dedicate any portion of your budget to mobile marketing? Let WebProNews readers know.

YouTube Gets Serious About News
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Over the weekend, YouTube made a couple news-oriented announcements. It would appear that the site is looking to become more of a resource for news content than ever before, and that means news from established publishers as well as amateurs.

Publishers Invited to Become YouTube Partners

Bing Offers Toolbox for Webmasters, Developers & Advertisers
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Microsoft announced the Bing Toolbox today, which is a new portal for webmasters, publishers, developers, and advertisers. Basically it is a resource for finding useful Bing-related tools. Here’s the official description:

The Toolbox is an organized set of tools for the entire Bing community. It’s a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.

Google Introduces Comprehensive Advertising Resource Site
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Google has launched a site called Google for Advertisers, which was created as a place where advertisers can find a wide range of info regarding all of Google’s marketing products. It should also prove to be a useful resource for finding ways to use Google’s tools to increase the success of you campaigns.

According to Google, the four best ways to get the most out of the site are:

Google Expands New AdWords Interface Beta
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Google announced today that it has expanded the beta testing for the new AdWords interface. It is now available in ten languages to most active AdWords accounts.

When to Use and When Not to Use Social Media
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As a report from Michael Stelzner recently made abundantly clear, although the majority of marketers are using social media, most still have many questions about how to use it.

Google Familiarizes AdWords Users with New Interface

Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced "New Interface Thursdays." Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.

Resources for Gettting More Out of YouTube

YouTube has made helping users a priority lately. This tradition continues with a couple of announcements.

Users Helping Users

Why Can’t a Directory Be a Directory?
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Web directories don’t exactly have the reputation of being helpful resources for finding information. Most have become endless pits of links, and wading through them to find anything useful is next to impossible.

Then there are the human-edited ones that tend to be more useful, but are aimed more at the submitter promoting their business than they really are towards the user who is there to find information. Often times these directories offer paid links, further proving that they are really there for promotional purposes.

Free YSM Webinar and More For Your Holiday Campaigns
The ever thoughtful Yahoo! Search Marketing team has a blog that informs of a Webinar where you can get help to make the Most from your holiday campaigns, all for FREE! Besides, also available are numerous resources through which you can manage your holiday campaigns better.

Ultimate Consumer Engagement Resources

Consumer Engagement is not a metric that can be measured in the same manner by all businesses and therefore there is no such thing as an optimum engagement score.

Consumer Engagement is also not simply captured on your website, it’s calculated using all touch points in a consumer’s (website, search engine, blog, banner ad, offline media, etc…). Consumer engagement has to be defined by marketing teams and appropriate stake holders so that it can be correlated to repetitive interactions by the consumer.

Facebook Public Profile Resources
Yesterday’s news of the day was the buzz surrounding Facebook making profiles public to the major search engines. We did predict this enhancement by Facebook earlier this summer when Rumors of Google purchasing Facebook were flying around. Here’s the official word from Facebook:

Starting today, we are making limited public search listings available to

Bringing SEM In House – 10 Great Resources

Bringing SEO In house is quickly becoming one of the hottest topics across the Industry. With businesses looking to cut down on marketing budgets and wanting to expand on preexisting In House teams it will be difficult for traditional SEM Firms to continually offer the same services (at the same premiums) as they have been in the past. Businesses are looking to strengthen their relationships with their online marketing departments and what better way to do this then removing the 3rd Party SEM firm out of the picture.