Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.
A study from a couple of NYU Stern professors has found that organic search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.
Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.
The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.
Symantec has released two new reports for the month of November - the State of Spam, and the State of Phishing (both PDFs). The reports highlight a dramatic increase in spam that contains malware. On top of that, junk and malicious email now accounts for close to 9 out of 10 email messages.
Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.
As you may know, Rupert Murdoch, Chairman and CEO of News Corp., is saying he may block search engines from accessing the organization's content. He expressed this notion in a recent interview.
If Murdoch were to act upon this, it would mean theoretically that you would no longer be able to find Wall Street Journal, New York Post, etc. content on Google. Of course that would be in a world where scraped content isn't frequently crawled by search engines.
Update: Ford announced profits o nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company's social media strategy played a significant role.
Social Media policies of well-known organizations often appear in the news with commentary throughout the Blogosphere, the Twitterverse, etc. There is an ongoing debate about just how restricted social networks should be when it comes to employee use.
Where do you stand on this debate? Share your thoughts.
WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.
Citibank has released the results of a survey about small business social media use. According to Citibank, few small business owners and managers are increasingly using social networking sites.
Over 500 small business executives across the United States were surveyed, and 76% of them haven't found sites like Facebook, Twitter, and LinkedIn to be helpful in generating business leads or expanding their business during the last year. 86% said they hadn't used social networks to get business advice or information either.
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