Update: Ford announced profits o nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company's social media strategy played a significant role.
Social Media policies of well-known organizations often appear in the news with commentary throughout the Blogosphere, the Twitterverse, etc. There is an ongoing debate about just how restricted social networks should be when it comes to employee use.
Where do you stand on this debate? Share your thoughts.
WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.
Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.
Citibank has released the results of a survey about small business social media use. According to Citibank, few small business owners and managers are increasingly using social networking sites.
Over 500 small business executives across the United States were surveyed, and 76% of them haven't found sites like Facebook, Twitter, and LinkedIn to be helpful in generating business leads or expanding their business during the last year. 86% said they hadn't used social networks to get business advice or information either.
This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.
Research from AT Internet Institute indicates that Microsoft is losing European market share in the web browser sector with Internet Explorer. The firm says IE is being seriously shaken up by rival browsers across the continent.
Last month we looked at Twitter's numbers for user registrations and total tweets for the month of September. We saw a small decline in new user registrations, but tweeting appeared to be on the rise again following the previous month in which tweeting declined.
The numbers for October follow a similar trend. The information was supplied by Matthew Daines, the lead developer of the Twitter app, Twellow.
Google conducted a joint test with Levi's and found that paid search ads raised consumer awareness of the Levi's brand, regardless of whether or not they were clicked. In the test, 53% of "in-market" consumers named Levi's when asked which brand of jeans came to mind when a Levi's search ad was in the top sponsored position.
That seems pretty likely anyway, but only 30% named Levi's when there was no Levi's search ad on the page. You can't deny that 23% is a pretty significant increase.
According to AdMob, which claims it is the world's largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.
AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.
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