Yesterday, I argued that Microsoft’s search engine update, which included highly touted relevance improvements, did not and will not ultimately improve their fortunes.
To state things a bit more strongly: I think that relevance cannot be a selling point for a search engine, and not just because Live’s update was just catching them up to the level of many other popular search engines. In fact, I think that it’s hard for any of us to truly evaluate “relevance” in results.
As we mentioned Friday, Live Search is very proud of itself for finally making its results relevant. Unfortunately, I think their relevance push was obviously too little, too late.
The Live Search team at Microsoft has been working on making their centerpiece product more effective at recognizing equivalences, and knowing when 'the' needs to be part of the query.
The excitable folks working on Live Search at Microsoft think they have come a long way in nine months with their work on relevance.
The purpose of this session, which Danny addressed in his opening, was to present better way s of doing mundane SEO tasks. As it turned out, the tasks were so mundane that Danny decided not to have any presentations and make it into a Q&A session.
Good marketing comes in two forms, not one. There is marketing that is relevant, appears at the right time to the right people and is likely to influence actions. This is the kind of marketing that everyone in the industry strives for. It's what we think is good.
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products?
Hyped-up blog search engine Sphere launched a number of minutes ago, and already there is some discussion on it.
I've been saying for a long time that the race for "relevance" among search engines is over.
As of March 1st, Yahoo Search Marketing will change its policy regarding bids for trademarks by competitive advertisers.
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