All Posts Tagged Tag: ‘Reach’
The lack of diversity in Silicon Valley recently made headlines as statistics on their racial and gender make-up were revealed, showing a largely white and Asian workforce. Former basketball player turned businessman Magic Johnson is now offering his expertise to companies like Google and Apple in order to help them increase their employment of African-Americans and Hispanics. Johnson is an …
Spending on mobile music is on track to hit $11 billion and account for 30 percent of worldwide-recorded music revenue by 2011, projects Understanding & Solutions.
Mobile music currently accounts for 13 percent of global recorded music revenue. "Alongside online, mobile music is essential to the future of the music industry," says Understanding & Solutions Consultant, David Sidebottom.
The dollar gap between U.S. local online spending and total local media ad spending is large with $97 billion going to offline media such as yellow pages and newspapers. Only 2.9 percent of all local ad spending will go online in 2007, or $2.9 billion.
The market for movie downloads will hit $720 million in 2011 in the U.S. according to Screen Digest’s "Online Movie Strategies: Competitive Review and Market Outlook" report. Content owners and studios will take in $530 million of that revenue and service providers including Amazon, Apple and Netflix will have whats left over.
The global market value for mobile video telephone services, including video mail, video calling and video sharing, will grow to more than $17 billion by 2012 from $1 billion in 2007, according to ABI Research’s "Mobile Video Communication Services" study.
That is a combined annual growth rate of 74 percent.
"The Web 2.0 phenomena and sites that allow posting of mobile video will increase demand for mobile video services," said Dan Shey, a principal analyst at ABI.
The first line of a fresh Yahoo press release describes the corporation as “a leading global Internet company,” and I have to wonder: isn’t that pretty old news? Yet, following a deal with six mobile operators throughout Asia, the phrase may bear repeating.
As I’ve written before, I’m a big proponent of using closed loop feedback to improve marketing and lead generation ROI. I came across a recent report by Aberdeen Group entitled, "Creating a Customer-Centric Marketing Organization," that reinforces the point with broader empirical data.
Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.”
Yahoo has today announced the promotion of Reggie Davis to a new position within the company – vice president of marketplace quality. Basically, his role will be to reduce the amount of click fraud on the Yahoo search network and improve relations with advertisers, or what CNET is calling a “click fraud czar.”
Along with the move comes details from Yahoo on the “discard rate” – similar to Google’s “invalid clicks” – it sees on the Yahoo Search Marketing platform.
The Internet-delivered movie industry is set to take off. This is welcome news for Hollywood and the Motion Picture Association of America. According to Adams Media Research the Internet movie industry will reach $5.8 billion in revenue by 2011. Video downloads will account for $4.1 billion in the US.
The US online dating market continues to grow but faces a slow down in the number of users paying for access, according to a study by JupiterResearch. European online dating sites are growing as well and are attracting new users. Revenues will double from 243 million euros in 2006 to 549 million euros in 2011, according to the JupiterResearch online dating forecast.
Online TV and video are arguably still in their infancy, but are set to become a strong revenue earner on a global scale. In a new report titled “Online TV and Video: Beyond User-Generated Content” from Informa Telecoms & Media, online TV and video services stand to generate global revenues of $6.3 billion by 2012. That is close to 10 times the revenue generated in 2006.
Online user-generated video content was huge in 2006. 2007 has the potential to be a good year for the TV and movie industries as they enter the digital arena and hope for the success that the music business has been able to achieve with paid content.
Online holiday sales keep soaring and breaking records. So far this season online sales have seen a number of milestones. First there was the over hyped Cyber Monday on November 27, 2006 which saw online sales reach $608 million. One week later on Monday December 4, a new record was reached as consumers spent $647 million online.
That is $39 million more than was spent on Cyber Monday according to comScore Networks.
The market for enterprise portals is expected to grow from $1.1 billion in 2005 to a whopping $9.9 billion by 2012, as companies look for faster, efficient, and lightweight technology for their mobile work force. Companies are looking for portals that are customizable, as they adapt to the rapid pace of the new business world.
Recently, the numbers for online advertising for the first quarter of 2005, and they did not disappoint. On Thursday, the same results specifically for search engine advertising were released and these numbers left little doubt about the strength of search engine advertising.
The Semiconductor Industry Association has revised its outlook and is expecting computer chip sales to increase by 6% reaching a record $226 billion this year.
Forrester has just released its U.S. forecast for online advertising. Overall, the confidence level with traditional advertising channels is eroding which is creating more opportunities for online spending.
Minnesota Attorney General Mike Hatch and Willis Group Holdings Chairman and CEO Joe Plumeri announced an agreement relating to Willis’ insurance brokerage practices.
Michigan Attorney General Mike Cox and the Attorneys General of 46 other states plus the District of Columbia have reached agreement with Blockbuster.
Trump Hotels & Casino Resorts has reached a resolution that will result in the Equity Committee agreeing to support the Plan and withdrawing its opposition to the Plan.
Nancy Evars, one of the creators of the Yahoo Search blog, says that their blog was not created for PR, but rather as a way to reach “influencers”.
JupiterResearch, in a newly released forecast, predicts that online advertising will more than double over the next five years. They predict that the online ad market will grow from $6.6 billion in 2003 to $16.1 billion in 2009.
Lance Armstrong says, “Losing, on the other hand, really does say something about who you are. Among the things it measures are: do you blame others, or do you own the loss? Do you analyze the failure, or just complain about bad luck?”
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800 product or service via direct mail to a relatively cold list. You know that once a new client comes on board they will usually spend another $2,000 with you over the next 2 years.
Where is your businessright now? Is it where you want it to be? Do you know where you want it to be? Do you know what kind of people you want to do business with? Have you thought of how you are going to market to the kind of people you want to do business with?
Have you ever wondered how to get out of a “sales slump”? I think all of us have! One of the most common things we, as small business owners, allow ourselves to suffer through is “narrow mindedness”. We have thoughts about what our product/service is, what it does and who it serves.
Technical support has long been the department in corporations that offers guidance when end-users have difficulty with mechanical or technological processes. Most of us call a tech support department to ask questions about our computer, our VCR, our satellite dish or perhaps our Internet service. For those of you who manage a technical support team, let me make a gentle reminder that tech support should also provide customer service.
Did you know there are three completely different markets on the Internet? There are three sets of people, three ways of viewing advertising, three ways to look at everything. Now ask yourself, do you market to them all?
Let us see what knowledge, skills, talents and strengths YOU require to gain the Winning Edge as you grow in experience and expertise.
They’re on the web in great numbers, they are your users, and American English is not their first language. They may be across the world or across the street. Who are they? They are global readers, and if you’re doing business on the web, you can’t afford to dismiss them. Global Reach at http://www.glreach.com/globstats/ estimates that 510 million non-native English speakers will be online by 2003. That’s more than half the online population! How can you welcome these global users and make your site easy for them to use? Here are our five writing tips for making your web site universal.
Usually, success in an online business depends upon selling outstanding products or representing really good affiliate plans. But just as important in getting people to buy from you is your business image. In this article we will look at how to define that image and sell yourself to help your potential customers decide to buy your products.
Everything of any great consequence is built on a strong foundation. The world’s most enduring icons of power, prestige, determination and success – the great pyramids at Giza – depend as much on the bedrock beneath them as on the skill of the stonemasons to survive. So it is with all of us.