WebProNews

Microsoft Arranges To Sell Razorfish

Before the end of the year, Microsoft should finally be rid of Razorfish.  The digital marketing agency, which Microsoft picked up during its 2007 acquisition of aQuantive, is due to become part of the Publicis Groupe in exchange for $530 million and an advertising-related promise. 

The Latest Rumors About Razorfish

Microsoft’s interactive agency Razorfish is the subject of some varying rumors as of late. The one common thread in all of these reports is that Microsoft is shopping the company. That much we know for sure. Where they end up is the subject of much speculation.

Brands Can Still Do More With Social Media

When it comes to social media, about 33 percent of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. For the report, Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences purchasing decisions. Overall, 80 percent were members of at least one social network and 40 percent were active in two.

Reports Say Microsoft Could Be Selling Razorfish

When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency.

Microsoft Seeks Buyer Of Razorfish

Microsoft has put its online digital ad agency Razorfish up for sale and has hired Morgan Stanley to help find a potential buyer. French marketing company Publicis Groupe, which is planning more acquisitions focused in online advertising, is thought to be a possible buyer of Razorfish, according to the Financial Times.

More Moms Using Social Media

A new report by Razorfish and CafeMom finds that moms' digital behaviors change significantly when their children reach 12 years old and that mobile browsing and social media are increasingly influencing moms' buying decisions.

How Effective Is Social Network Advertising?

Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.

Ads On Social Networks Drive Purchases

Forty percent of consumers have made a purchase based on advertising they saw on a social media site, and 76 percent said they were comfortable with advertising on social networks, according to a new report by Razorfish.

Microsoft Closes aQuantive Acquisition

It is now, in a literal sense, a done deal: Microsoft has closed its $6 billion acquisition of aQuantive.  And that money isn’t intended to make people sit on their hands; some big changes are going to take place within the Redmond-based giant.

Avenue A / Razorfish Clarifies Crawler

Rob Aronson, Vice President of Search Engine Marketing for Avenue A Razorfish spoke to WebProNews for an interview about their Super Intelligent Link Crawler. (SiLC)