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Facebook Mobile Ads Are Not In Pilot Testing [Updated]

Facebook Mobile Ads Are Not In Pilot Testing [Updated]

By Chris Crum February 4, 2012 | 3 Comments

Update: False alarm, apparently. A Facebook spokesperson says: “We want to clarify that we are not working with any agency to create paid ads on our mobile platform.” Gelb clarified further: “I would like to clarify a statement I made …

Reports Say Microsoft Could Be Selling Razorfish

When Microsoft acquired aQuantive in 2007, it wanted to bolster its ad network. Unfortunately, it also ended-up with a conflict of interest, as aQuantive came with Avenue A | Razorfish–an ad agency.

Microsoft Seeks Buyer Of Razorfish

Microsoft has put its online digital ad agency Razorfish up for sale and has hired Morgan Stanley to help find a potential buyer.

French marketing company Publicis Groupe, which is planning more acquisitions focused in online advertising, is thought to be a possible buyer of Razorfish, according to the Financial Times.

More Moms Using Social Media
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A new report by Razorfish and CafeMom finds that moms’ digital behaviors change significantly when their children reach 12 years old and that mobile browsing and social media are increasingly influencing moms’ buying decisions.

How Effective Is Social Network Advertising?

Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.

Ads On Social Networks Drive Purchases
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Forty percent of consumers have made a purchase based on advertising they saw on a social media site, and 76 percent said they were comfortable with advertising on social networks, according to a new report by Razorfish.

Microsoft Closes aQuantive Acquisition

It is now, in a literal sense, a done deal: Microsoft has closed its $6 billion acquisition of aQuantive.  And that money isn’t intended to make people sit on their hands; some big changes are going to take place within the Redmond-based giant.

Avenue A / Razorfish Clarifies Crawler

Rob Aronson, Vice President of Search Engine Marketing for Avenue A Razorfish spoke to WebProNews for an interview about their Super Intelligent Link Crawler. (SiLC)

Avenue A | Razorfish Launches Link Crawler
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Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading.

Marketers Not Investing Enough Online

Suggesting that media is past due on shifting its focus to online promotion, a new study reveals that broadband users are spending nearly half their spare time online – and the other half becoming paler and fatter.

SEMPO Elects Board Members for 2007

The Search Engine Marketing Professional Organization (SEMPO) has officially announced this year’s board of directors.

Online Marketing And Advertising

Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide for marketers and advertisers.

1 Wiki, Best of Both Worlds

Back in November, Andy McAfee shared a great wiki case study from Avenue A | Razorfish.  They adapted MediaWiki to meet their needs.  Leveraging open source, a great approach for a company that builds custom Intranets.

But Jeff Walker of Atlassian Confluence, a commercial wiki vendor, disagrees:

Are Company Blogs Dead?

It’s semi-official. Blogs have now joined hula hoops, Pro-Keds and lava lamps in the attic of abandoned obsessions.