Google recently announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.
The company says it's deploying a new technology that better understands associations and concepts related to searches. Google explains:
We’ve seen Yahoo’s most popular queries this year; we’ve seen Google’s.
Go Daddy and Google collaborate to offer easy access to Webmaster Tools, informs the Google Webmaster Central Blog.
Search queries that engines like Yahoo's rarely see can be problematic for the technology, and frustrating for the searcher who doesn't receive a relevant response.
The Microsoft AdCenter blog posted that 35% of top search queries are brand related:
August figures for search engine share as recorded by Compete found Google with two-thirds of queries made during the month.
Google and DoubleClick better keep the calendars of some of their people clear for November 1st and 2nd, as the Federal Trade Commission followed through on its promise to schedule meetings about behavioral targeting.
Forty percent of all search queries are repeat queries from users trying to find information they have found before, according to a new study. But if there has been a change in search result rankings since the last time the query was entered, it significantly hinders the searcher from re-finding the information they seek.
Search engines have faced mounting scrutiny over their data retention and privacy practices, and Microsoft and Ask likely wish to head off potential increases in federal scrutiny.
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