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All Posts Tagged Tag: ‘quality guidelines’

Latest Google Search Quality Rating Guidelines Leaked

As you may know, Google has a group of people called quality raters, who evaluate the quality of sets of search results. Here’s a video of Matt Cutts discussing how Google uses these people: And here he is talking about them more: Last year, Google posted what it called the “CliffsNotes” version of the Search Quality Rating Guidelines document for …

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Google Updates Guidance On ‘Sneaky’ Redirects

Google announced that it has updated its guidance for webmasters on “sneaky redirects”. It has updated the relevant section in its quality guidelines. It now includes examples that illustrate violations. “Redirects are often used by webmasters to help forward visitors from one page to another,” says Google’s Aaseesh Marina. “They are a normal part of how the web operates, and …

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Google Discusses Unnatural Links (On Your Site) In New Video

Google has put out seven new Webmaster Help videos about various types of webspam. I’m not sure how long ago they were recorded, but they all just hit the GoogleWebmasterHelp YouTube channel, and feature Matt Cutts, and in some cases, Cutts and other Googlers. Here’s one on Unnatural LInks. It’s mostly pretty basic stuff about the difference between natural and …

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Google Discusses Its New Official Link Rules

Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are you concerned with following Google’s rules for links on the web? Does Google have too much power over how people …

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Google Warns Sites About Browser History Spam

Google took to its Webmaster Central blog on Friday to warn webmasters that if they engage in a particular type of deceptive behavior, it “may” take action on guilty sites. First off, I’m pretty sure that Google absolutely will take action on a site that it catches engaging in pretty much any kind of deceptive behavior that violates its quality …

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Google Will Not Hesitate To Take Manual Action On Rich Snippet Abuse

As previously reported, Google has updated its Webmaster Guidelines. Part of the update is some new stuff about rich snippets. Google is highlighting these changes specifically in a post on the Webmaster Central blog today. “Once you’ve correctly added structured data markup to you site, rich snippets are generated algorithmically based on that markup,” Google says in the post. “If …

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Google May Soon Update Its Webmaster Guidelines

It looks like Google may soon be changing its Webmaster Guidelines. Patrick Sexton from FeedTheBot claims to have spotted an updated version of the guidelines, and posted about them. However, he says, two Google employees told him that they were put up by mistake and “were not meant to go public yet.” Sexton removed his post, but in the comments …

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Google Penguin Update: Don’t Forget About Duplicate Content

There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand close to its chest. “While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the …

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Google Penguin Update And Affiliate Programs

In continuing our looks at Google’s quality guidelines, it’s time to talk about affiliate programs. Google, as you probably know, recently released the Penguin update, targeting sites that violate its quality guidelines. With that in mind, it seems wise to examine what those guidelines actually are, and look for things to avoid (and of course, things to do right). Here …

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Can Machines Produce Authoritative Search Results?

If the future of journalism is machine-produced content, it may face one major obstacle – search engine visibility. We’ve written about Narrative Science, a company whose business just happens to be providing such content, several times. In fact, earlier today, we posted a piece about the company’s attempt at bursting the “filter bubble“. We’ve also been paying a lot of …

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Matt Cutts: Excessive Blog Updates To Twitter Not Doorways, But Possibly Annoying

Google’s head of webspam took on an interesting question from a user in a new Webmaster Help video: Some websites use their Twitter account as an RSS like service for every article they post. Is that ok or would it be considered a doorway? I know he shoots these videos in advance, but the timing of the video’s release is …

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Google Penguin Update Recovery: Hidden Text And Links

There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s quality guidelines. With that in mind, it seems like a good idea to take a good look at these guidelines. Here are some articles about: Cloaking Links Keyword …

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