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PubMatic
Online Ad Rates Fall 23 Percent
By Mike Sachoff - Tue, 05/13/2008 - 2:56pm. 3 comments
The economic slowdown in the U.S. is starting to impact the online advertising industry, with overall monetization down 23 percent according to ad optimization company PubMatic's second monthly Adprice Index.The index is based on data from more than 3,000 publishers and billions of ad impressions.
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