All Posts Tagged Tag: ‘Publishing’

Matt Cutts Has Declared Guest Blogging For SEO ‘Done’

Google has been warning webmasters about guest blogging abuse for years now. This week, head of webspam Matt Cutts basically declared guest blogging dead. “Stick a fork in it: guest blogging is done,” says Google’s Matt Cutts. In light of Cutts’ comments will you be wary of contributing guest content on other sites? Of publishing guest content on your site? …

Read More

Google Launches WordPress Plugin For AdSense, Webmaster Tools Management

Google announced the launch of its new Google Publisher Plugin for WordPress (in beta). This lets people place AdSense ads on their sites, and verify their sites in Webmaster Tools right from WordPress. The plugin links your site to your AdSense account, and lets you place ads without having to manually modify code. If you already have an AdSense account, …

Read More

Yahoo News Gets New Deputy Editor In Daniel Klaidman

Yahoo has been rebuilding its Yahoo News team in recent months with some high profile talent acquisitions. On Monday, the company announced yet another new team member with the appointment of Daniel Klaidman to the Deputy Editor position. He comes from The Daily Beast, where he was the national political correspondent. In this new role, Klaidman will oversee day-to-day editorial …

Read More

The Latest From Google On Guest Blogging

The subject of guest blogging has been coming up more and more lately in Google’s messaging to webmasters. Long story short, just don’t abuse it. Matt Cutts talked about it in response to a submitted question in a recent Webmaster Help video: He said, “It’s clear from the way that people are talking about it that there are a lot …

Read More

Google Launches Four New AdSense Features

Google announced some new features for its responsive ad units in AdSense, as well as the addition of a multi-screen optimization score for the publisher scorecard. For responsive ads, Google has added ad refresh fro screen orientation changes. Product manager Nick Radicevic explains, “If your responsive page changes its layout following a screen orientation change (e.g., when a tablet or …

Read More

Google Offers 434,216 New Ad Unit Sizes For AdSense

Google announced today that it is now offering custom ad sizes for AdSense, or as the company says in a blog post, 434,216 new ad unit sizes. “For text ads, we’ll determine the optimal number of text ads to display for a given impression, and show the ads the same way they appear inside standard sizes,” Google’s Omar Gimenez Llach …

Read More

FTC Warns Publishers About Illegal Native Advertising

The U.S. Federal Trade Commission held a workshop on native advertising on Wednesday called “Blurred Lines: Advertising or Content”. The workshop was designed to examine the practice of blending sponsored stories in with editorial content, and brought together publishing and advertising industry representatives, consumer advocates, academics and self-regulatory organizations. The workshop was free and open to the public, and apparently …

Read More

Now Articles Can Get More Facebook Visibility

Facebook announced that it has updated how it ranks stories in the News Feed to surface what it deems to be more relevant news, as well as what your friends have to say about it. Specifically, Facebook says it is paying closer attention to what makes for high quality content, and how often articles are clicked on from the News …

Read More

AdSense Publishers Get Mobile Anchor Ads On Smartphones

Google has announced the launch of new mobile anchor ads for smartphones for AdSense publishers, aimed at making the ad experience better for users on these devices. The ads let a 320×50 banner ad unit be anchored to the bottom of the screen, and stay there as the user scrolls up or down. The user can also dismiss the ad …

Read More

Katie Couric Officially Works For Yahoo

Yahoo continues to add high-profile names to Yahoo News with the addition of Katie Couric to the staff as its new Global Anchor. CEO Marissa Mayer announced the news this morning via blog post, sharing her enthusiasm about the acquisition. “I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” she wrote. “From pivotal coverage of natural disasters and …

Read More

Charlotte Zolotow, Popular Author and Editor, Dies

Charlotte Zolotow the famed literary icon died on Tuesday in her Hastings-on-Hudson, New York, home. She was known for her spunky independence as shown from the following quote, “I am really writing for myself.” The 98-year-old writer and editor established herself as a literary innovator where she championed difficult issues previously not presented to youth. Her popular 1972 work titled …

Read More

This Chart Shows That Google Is Bigger Than Newspapers And Magazines

Business Insider has put together a pretty interesting graph that is getting a lot of attention in the media. It illustrates, citing data from Google, the NAA and the PIB, that Google is now bigger than both magazines and newspapers in terms of advertising in the U.S. Business Insider CEO Henry Blodget presented the graph as a slide at the …

Read More

Page 6 of 15« First...«45678»10...Last »