Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. 

Why Landing Page Optimization is Critical

In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time. 

WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales. 

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

There’s no question that big brands often rank very well in search, but you might be surprised at just how difficult it is to scale SEO for large sites and to get the right wheels in motion for big companies. 

Challenges of Scale

Tim Mayer, the former head of search product and business at Yahoo, spoke in the keynote session “Future of Search: Mobile, Social, and Vertical.”

Marketing is about achieving goals, and that goes for social media marketing as well. In fact, you might say it’s about "micro goals". At least that’s what Jennifer Evans Laycock, President of SugarSpun Marketing says. 

It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched sites like Friendster and MySpace fade over time. So at PubCon, a keynote panel addressed the question of whether social media is relevant or just a passing fad.

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched sites like Friendster and MySpace fade over time. So at PubCon, a keynote panel addressed the question of whether social media is relevant or just a passing fad.

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.