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Google Is Apparently Reducing Authorship In Results

Google Is Apparently Reducing Authorship In Results

By Chris Crum October 24, 2013 | 2 Comments

Matt Cutts spoke at Pubcon in Las Vegas, discussing numerous SEO topics as usual. Bruce Clay has a pretty good basic recap here. You can see 25 minutes of his speech here: There doesn’t appear to be a whole lot …

Will Brands and Verticals Become More Dominant in Search?
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WebProNews recently chatted with Tim Mayer, who left Yahoo back in August after serving as s VP of Search Products, VP of Search Business, and VP of North American Audience. 

Social Media Has Been Around for Centuries. It’s Not About the Tech.
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Connecting with people shouldn’t be about what social networks you’re using. It should be about connecting with people. Yes, you need to look at where your audience is at, but you shouldn’t be using Twitter just for the sake of using Twitter if you’re not using it to communicate to the right people. 

Crafting an Effective Landing Page – Don’t Go Overboard
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Getting Added Twitter Value From Press Releases
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Is Ranking Number One in Google Losing Its Significance?
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As you may have noticed, Google has been putting a great deal more emphasis on local these days than in years past. That includes everything from the introduction of Google Places and Place Pages to automatically showing more local results for certain searches, as well as various other solutions offered to businesses at the local level, such as product inventory or tag advertising.

Who’s Got the Time for All This Technology?
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In a recent article, we asked how business owners and CEOs can keep up with new technologies and strategies in the digital age. It’s a topic we discussed with a few people at Pubcon in Las Vegas. 

Check-In Apps Add Key Relevancy Factor to Your Marketing
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Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app markets. 

Are check-in apps just a fad? Tell us what you think.

Clicks But No Conversions? It’s the Landing Page Every Time.
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Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. 

Why Landing Page Optimization is Critical

Tips For Increasing the Chances of Customers Buying From You Online
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In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time. 

WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales. 

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

Think the Big Brands Got it Great in Search?

There’s no question that big brands often rank very well in search, but you might be surprised at just how difficult it is to scale SEO for large sites and to get the right wheels in motion for big companies. 

Challenges of Scale

What Does The Future Of Search Look Like?

Tim Mayer, the former head of search product and business at Yahoo, spoke in the keynote session “Future of Search: Mobile, Social, and Vertical.”

Splitting Up Your Social Strategy for Better Results

Marketing is about achieving goals, and that goes for social media marketing as well. In fact, you might say it’s about "micro goals". At least that’s what Jennifer Evans Laycock, President of SugarSpun Marketing says. 

Social Media
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It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched sites like Friendster and MySpace fade over time. So at PubCon, a keynote panel addressed the question of whether social media is relevant or just a passing fad.

Coverage of PubCon will continue at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.