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All Posts Tagged Tag: ‘professional’

LinkedIn CEO Talks Social Network Success and the Future

After warming up the crowd at D10 with a funny video making fun of modern brand marketing, LinkedIn CEO Jeff Weiner and LinkedIn Chairman Reid Hoffman sat down with All Things Digital’s Kara Swisher for an interview about where LinkedIn fits into the social landscape. Weiner responded in his normal way – by throwing out quotable slogans and business-speak faster …

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The Effective Use of Video in Marketing Campaigns

ComScore and EXPO have released a study indicating that professionally-produced video content and user-generated product videos, when used together, drive higher sales. Groups of consumers were asked to evaluate sales effectiveness on a professional how-to video, a user generated video and both of them together. The professional video generated a 24.7 point increase in Share of Choice for that product, …

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