Google has launched a new product that online retailers may find incredibly useful for improving the product search on their site, and potentially increasing sales and reducing bounce rates. It's called simply Google Commerce Search. Think Google Site Search, specifically tailored to e-commerce and product sites. Google couldn't have timed such a release any better with the holiday shopping season arriving.
Google has announced that they are now including relevant and "high quality" YouTube video reviews on product pages in Google Product Search.
"Video product reviews are getting a lot of buzz right now, as shoppers increasingly turn to the web to help them figure out what to buy," says Google Product Search Business Product Manager Paul Lee.
Star Trek fans and recession-conscious shoppers take heed: Google Product Search for mobile is going all next-generation. Barcode scanning has been integrated into the product search homepage such that users of Android devices can easily find more info on many UPC-bearing items.
Google has launched a few new features for Insights for Search, which should make the tool even more useful to marketers than it already was. If you are unfamiliar with the tool, it was launched last summer, and it helps marketers find trends in search so they can be applied to your own marketing campaigns. It was discussed fairly extensively here.
The other day, Doug reported that Microsoft Live Search Mobile had added product search abilities to its arsenal, but that is not all that the softies are up to on the product search front.
Google has rebranded their moribund shopping engine from Froogle to Google Product Search, and changed its look to match other Google pages.
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