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product placement Articles

ComScore Reveals Facebook’s Positive Brand Influence ComScore Reveals Facebook’s Positive Brand Influence

ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The …

New Prometheus Clip Indirectly Ties Into Verizon Services New Prometheus Clip Indirectly Ties Into Verizon Services

What looks like another promotional piece for the upcoming Prometheus actually serves two roles. Not only is it virally promoting Ridley Scott’s next trip into the universe apparently ruled by the Weyland Corporation, it’s also an exercise in viral product …

Draw Something Wants You to Illustrate Their Product Placement Draw Something Wants You to Illustrate Their Product Placement

My addiction to OMGPOP’s “Draw Something” burned out pretty quick. For about two whole weeks, I was pretty obsessed with the game, but the word repetition and game-crashing bugs were enough for me to abandon the app pretty quickly. I …

Thinking Outside the Box of Banner Ad Clicks Thinking Outside the Box of Banner Ad Clicks
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Think seriously for a moment: when was the last time you legitimately saw an ad online and clicked on it to find out more about the product being advertised? Unless you said, “Never,” you are lying because nobody clicks on …

Product Placement: The Difference A Year Makes

On August 18, 2005, I wrote about how I had seen some extreme Microsoft product placement in The Island, a Michael Bay movie starring Ewan McGregor and Scarlett Johansson.