All Posts Tagged Tag: ‘product placement’

ComScore Reveals Facebook’s Positive Brand Influence

ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The Power of Like 2: How Social Marketing Works. What they’ve discovered is that Facebook’s brand exposure actually does have a …

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New Prometheus Clip Indirectly Ties Into Verizon Services

What looks like another promotional piece for the upcoming Prometheus actually serves two roles. Not only is it virally promoting Ridley Scott’s next trip into the universe apparently ruled by the Weyland Corporation, it’s also an exercise in viral product placement. You see, not only is the clip promoting the movie, a quick glance at the party responsible for the …

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Draw Something Wants You to Illustrate Their Product Placement

My addiction to OMGPOP’s “Draw Something” burned out pretty quick. For about two whole weeks, I was pretty obsessed with the game, but the word repetition and game-crashing bugs were enough for me to abandon the app pretty quickly. I briefly considered jumping back in when they added new celebrity names to the mix, though my good intentions were derailed …

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Thinking Outside the Box of Banner Ad Clicks

Think seriously for a moment: when was the last time you legitimately saw an ad online and clicked on it to find out more about the product being advertised? Unless you said, “Never,” you are lying because nobody clicks on those pervasive distractions. The only time I even have an interaction with an ad is when I’m confronted with one …

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