WebProNews

2007 Kind To Newspapers' Sites

It's odd enough that reports about 2007 are still trickling in; there's a special touch of irony since this late-breaking stuff concerns the news industry.  Still, timing aside, it's nice to report that newspapers' websites received more views than ever before.

Google Negotiating with Newspaper Publishers

Google already commands the market of Internet advertising, but now the search giant's appetite seems to be getting bigger by the day. Google's holding negotiations with several newspaper publishers and cooking up a deal to allow its online advertisers to purchase print space in the newspapers. This move has been a cause for anxiety for many competing media companies such as ITV, who's chairman Michael Grade has been lobbying to reign in the big giant.

Google Expanding Print Ads To Britain

Google's AdWords clients across the big pond will have the chance to bid on placement in newspapers.

BusinessWeek Loses Twelve In "Transformation"

Given both the state of the U.S. economy and the time of the year, “reorganization” is a euphemism that we’re seeing more and more.  BusinessWeek started things off with a slightly different term - “transformation” - but it is nonetheless laying off 12 employees.

Print Ads Down, Online Counterparts Up

Give another point to the “print is dying” crowd; new numbers reveal that, in the third quarter of 2007, online newspaper advertising grew and the traditional type dropped.

Google Way Too Fascinated With Old Media

Television, radio, newspapers, telephony, and now magazines may vie for Google's attention. Did multi-billion dollar search ads become boring?

Print vs. Online: Apples & Apples

I’m a big fan of print and a believer that old channels like print can adapt nicely when new channels come along. It follows that I’m usually pleased to see studies that reinforce the value of print. The new study from the Poynter Institute, however, doesn’t do much for me.

Print Media Online Ad Spend To Hit $537 Million

U.S. newspaper and magazine publishers will spend almost $537 million this year to advertise their print and online brands, according to a new report from eMarketer,"Newspapers and Magazine Online: Content Is Still King."

Google Print Ads Gets First Spanish Publication

As good as Google is about translating its products into other languages, I was surprised to learn that, as of Sunday, there were no Spanish-language publications involved in the Google Print Ads program.  But as of Monday, there was one: Hoy.

Segmentation in Google Analytics for WordPress Readers

One of the things I've been wanting to do for a while seems to be finally nearing completion. Google Analytics allows you to segment users into custom segments, and there's one segment I've been aching for.