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All Posts Tagged Tag: ‘press releases’

Should Google Show Press Releases As News?

As you’ve probably noticed in the past, Google sometimes includes an “In the News” section in its search results. This points users to a few sources that have newsy information about whatever it is that they searched for. The feature used to point users to stories indexed in Google News. It still does that, but last fall, Google started showing …

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Press Release Sites Take A Hit In Google’s Rankings

It would appear that some big name press release distribution sites have taken a hit in Google. Sean Malseed at Seer Interactive pointed out that PRWeb lost over half of its traffic, and dropped out of the first 20 Google results for over 8,000 keywords, based on data from SEMrush. “It looks like there’s guilt by association, as well,” writes …

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Velveeta Shortage Could Cause ‘Cheesy Meltdown’ For Kraft

It definitely looks as though a lot of Super Bowl parties across the country will be without one party favorite – Velveeta cheese dip. Kraft Foods Group, Inc. has confirmed that there is indeed a massive shortage of the ever-popular cheese-like product. The manufacturing and processing conglomerate also warns customers that the shortage could leave grocery store shelves for quite some …

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Google Discusses Its New Official Link Rules

Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are you concerned with following Google’s rules for links on the web? Does Google have too much power over how people …

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The Power of the Video Press Release

What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video press release than read boring blocks of text. So today, major brands are leveraging the taste for stunning, action-oriented imagery …

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Business Wire Launches New SEO-Enhanced Platform

Business Wire is doing something to help press releases and other news draw more attention and get audiences more engaged in the content. Their new platform called, Smart Marketing Page (SMP), features an SEO-enhanced, multimedia experience that promises to be more attractive and interesting than anything they have offered in the past. Laura Sturaitis, Executive Vice President of Media Services …

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The Most Important Rule In Press for Your Business

One of the most mishandled, misunderstood and mis-constructed tools in the hands of businesses today is the press release. Business owners have a dizzying variety of opinions about how a release should be written, what the release should do and how it should be received. For a long time, the general thought was that newspapers were constantly going begging for …

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