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Should Google Show Press Releases As News?

Should Google Show Press Releases As News?

By Chris Crum March 12, 2015

As you’ve probably noticed in the past, Google sometimes includes an “In the News” section in its search results. This points users to a few sources that have newsy information about whatever it is that they searched for. The feature …

Business Wire Launches New SEO-Enhanced Platform Business Wire Launches New SEO-Enhanced Platform

Business Wire is doing something to help press releases and other news draw more attention and get audiences more engaged in the content. Their new platform called, Smart Marketing Page (SMP), features an SEO-enhanced, multimedia experience that promises to be …

The Most Important Rule In Press for Your Business The Most Important Rule In Press for Your Business

One of the most mishandled, misunderstood and mis-constructed tools in the hands of businesses today is the press release. Business owners have a dizzying variety of opinions about how a release should be written, what the release should do and …

Business Wire Patents SEO Strategy Business Wire Patents SEO Strategy
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Press release distribution service Business Wire announced that it has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. So, basically …

Apple Responds to Location Tracking (About Time) Apple Responds to Location Tracking (About Time)
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Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so. This is the unequivocal opening statement from Apple’s official release this morning.  This marks the first official response …

Optimize Press Releases For Customers, Journalists And Bloggers
Getting Added Twitter Value From Press Releases
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BusinessWire to Give Businesses More Ways to Increase Press Coverage

BusinessWire, the popular newswire service, is set to launch some new services for businesses and organizations next month. These are the NewsHQ online newsroom and the InvestorHQ investor center.

Are You Getting Your Content in Front of News Seekers?
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Getting press coverage can mean a great deal for gaining traffic and overall exposure for your business. That said, there are also ways to take some initiative yourself in getting some exposure from news search.

BusinessWire Offers Free Haiti-Related Press Release Distribution

Popular press release distribution site BusinessWire, which is owned by Berkshire Hathaway, is offering its services for free to companies and organizations who are contributing to the aid of victims of the earthquake in Haiti. Such companies can push out free news releases with offers pertaining to supporting services, information, operations, and events directly related to rescue and recovery efforts.

How Press Releases Can Be Great For Search
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Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

Press Releases Can Have a Long Search Shelf-Life
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As a follow up to a recent article we ran on how press releases can be great for search, a representative for PRWeb, a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic.

Search Engine and Social Traffic from Press Releases
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Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms.

5 Media/Communication Channels Twitter Has Impacted

Twitter is everywhere you look these days. You don’t have to use it, but you can’t hide from it. If you live under a rock, chances are somebody’s sitting on top of that rock tweeting. It took a little bit for Twitter to catch on, but I think it’s safe to say that it has officially taken the world by storm. Let’s look at just a few ways it has impacted different forms of media and communication.

1. Instant Messaging

Is Your Press Center Holding Back Marketing Opportunities?
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Covering industry news, naturally I read a lot of press releases. Sometimes they’re sent directly to me or our news team as a whole, sometimes I find them online through PR wires, and sometimes I will find them on the companies’ websites.

Don’t Throw Out the Social Media Rulebook Yet…

…use some of it as a reference guide instead.

Free (and Paid) Press Release Distribution Services
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I spend a fair amount of time talking with small and medium sized business owners about their web marketing. Often times these individuals aren’t ready to shoulder the costs associated with true goal-oriented web design, SEO, or PPC, so the conversation turns to, “what can I be doing in the meantime?”

Aside from blogging, posting on forums, and keeping their site content fresh, I always talk about online PR. Most of the time the people I’m conversing with have no idea that you can freely or cheaply distribute press releases online.