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Pinocchio Effect Articles

Study: Nose Shows Lying By its Temperature
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A new study has identified a “Pinocchio effect” that can be used to tell if a person is lying. Though the nose of fibbers doesn’t actually grow, the temperature rises around the nose and the orbital muscle in the inner …

SEW Live – Marketing Common Sense

“The Great Equalizer” – it sounds like some sort of powerful relic, or perhaps something related to political correctness.  It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.