penalty
According to Search Engine Roundtable, a popular media website Newsday.com, has been hit hard in terms of PageRank, as Google has specified that the website in question has been penalized for selling links that pass PageRank and for violating
It is considered to one of the most dreaded penalties that can be levied by Google on a Webmaster for bad link practices. Known as -60 Penalty, it pushes the website of the penalized Webmaster 60 positions back in the search pages. This penalty is enforced mainly in the case of Paid Links, as they are considered to a be questionable tactic to gather links.
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