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All Posts Tagged Tag: ‘Payvment’

Payvment Shuts Down, Team Reportedly Acquired By Intuit

Facebook ecommerce platform company Payvment announced that it is shutting down as its team joins a new, unspecified company. The platform will be shut down on February 28. The company in question is Inuit, according to TechCrunch, though it’s unclear why this piece of information was left out of the announcement, and why Intuit itself did not make an announcement. …

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New Payvment Product Aims To Ease Facebook Advertising Pain

Facebook ecommerce platform Payvment announced a new one-click Facebook ad buying service today, which essentially gives merchants a way to turn promotional Facebook posts into ads. The service automatically targets ads based on historical social shopping data. The company says it boosts clickthroughs by as much as 25% (compared to standard Facebook ads). Payvment’s algorithm predicts which audience segments are …

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Facebook Shoppers Mostly Women

Facebook shopping is still in its infancy, with roughly 1.5 million out of 850 million members making a purchase directly through the site each month, and the overwhelming majority who do so are women. Christian Taylor, CEO and co-founder of Silicon Valley startup Payvment, the biggest commerce platform on Facebook, states that most if its customers are stay-at-home moms who …

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