Google pays domain parkers by allowing them to run a special AdSense program. Titled “Google AdSense for domains”, this program now reportedly triggered a class-action lawsuit which alleges “that Google committed fraud, business code violations, and unjust enrichment by selling ads that were unlikely to generate conversions”.
The litigant sought class action status for his lawsuit after an investment of $136.11 failed to bring him conversions from parked domains.
Webmasters might be forgiven if they didn't notice the option to opt their ad campaigns out of Google's AdSense for Domains.
For years many of us in the advertiser camp have yelled about the fact that vendors like Google AdWords lump domain traffic in with "search" traffic without giving you much control over the situation. A lot of this was justifiable yelling - but as with much about the content networks (and stuff that should be in the content network but was in the past classified as search), today's reality seems to have improved.
When is a search ad click not really a click? According to Richard Ball of Apogee Web Consulting, it's when someone clicks an ad on a parked domain to reach a site. So why is Google charging for these as ad clicks?
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