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Online Ad Spending To Outpace Print In 2010
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Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell.

Companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print such as newspapers and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but only by 1.2 percent to $368 billion.

Internet Users Favor Google Over Newspaper websites

Declines in U.S. newspapers’ print circulation will continue as consumers increasingly gravitate toward the Internet for news, according to new research from Outsell.

The firm predicts a 3.5 percent annual drop in both daily and Sunday circulation, leading to a low of 43 million Sunday newspaper readers by 2012, compared to more than 62 million in the early 1990s.