WebProNews

Google's Paid Search vs. Organic Results - A Rickety Wall of Separation

"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…" Investopedia.com "While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results." Google's Webmaster Help Center FAQ

ComScore Launches Search Analytics Tool

ComScore has released comScore Marketer, a new competitive search analytics tool aimed at search marketers and site operators.

Are Big Brands Stealing (Buying) the SERPS?

For a long time, search engine marketers wondered why the big brands were so slow to adopt, why they seemed to be ignoring Google. They may be wishing for the old days, when smaller players with smaller budgets had a better shot at the SERPs.

Organic Search Marketing - Too Much Work?

I read Tom Foremski's post, "Is search broken?" over a month ago, and I responded at the time by comparing the work you do for search with other ways of getting attention. But I keep thinking about the question Tom asked, and I think I have a better answer today than I did back then.

Organic Search Lead Not Enough For Google

Comparing Organic Conversions with Paid Search

ClickZ summarizes a new WebSideStory summary that looked at the conversion rate of paid search compared with organic search.