All Posts Tagged Tag: ‘Organic Reach’

Facebook Pages Are Seeing Increased Organic Reach

Facebook Pages Are Seeing Increased Organic Reach

I realize this isn’t the type of headline you’ve become accustomed to over he past year or two. Facebook Pages have by and large seen the organic reach of most of their posts fall considerably as competition for News Feed space has increased and Facebook itself has repeatedly adjusted its algorithm. How have your organic reach numbers been in the …

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Facebook Might Give Users More Control over News Feed

Facebook Might Give Users More Control over News Feed

Facebook is still testing ways to let users prioritize particular friends and pages in their news feed – something that could be good news for all the pages out there that continue to suffer from reach issues. TechCrunch spotted a new test feature called ‘See First’ which allows users to designate certain people and pages to “see first” on top …

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Facebook Is Rolling Out Another News Feed Algorithm Change

Facebook Is Rolling Out Another News Feed Algorithm Change

Facebook announced that it’s rolling out another change to its News Feed algorithm that takes into account the time users spend on stories. Long story short, if users spend more time looking at a post, Facebook is going to assume that such a post is of interest. In other words, it’s not just about the liking, commenting, and sharing of …

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Is Facebook More Small Business-Friendly Than You Thought?

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental to them. Do you think Facebook can still be a valuable asset to small businesses despite the organic reach issue? …

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Here’s What Mark Zuckerberg Just Said About The Latest News Feed Update And Hosting Publisher Content

This week, Facebook announced its latest round of changes to the News Feed algorithm. Once again, it doesn’t exactly sound like great news for people running Facebook pages. While there were three different changes, the one that has people and businesses worried sees Facebook showing people more content from their friends and less from Pages, at least for those who …

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Bug Leads To False Facebook Organic Reach Reporting

A report from News Whip came out on Tuesday indicating that publishers experienced a significant drop-off in organic reach. This wouldn’t come as a huge shock to most people considering that Facebook has already significantly hurt organic reach for many Pages over the past year and a half or so. The report said: A staff member at one major UK …

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Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

At this point, brands probably feel like it would be more effective to don dinosaur costumes and shout on the street corner than to post stuff to Facebook. Brands’ organic reach has been murdered by the social network – a devastating blow almost two years ago and small cuts ever since. For those who refuse to pay-to-play, Facebook certainly feels …

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Should Photos Still Be Part of Your Facebook Strategy?

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that regard, especially considering that a year before that, they were getting the most engagement. Have you found photos to be …

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Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic reach. Since we wrote about it earlier, SocialBakers has made its data more easily accessible. Take a look at how …

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What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. Less than a year ago, research showed that photos were your best bet for getting engagement on Facebook. Nowadays, photos …

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Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called “Organic Reach is Gone; Get Familiar with Smart Data.” We decided to pick his brain a bit more on smart …

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Yelp Buys Eat24 For $134 Million

Yelp just announced that it has acquired Eat24, the web and app-based online food ordering service that made headlines last year when it “broke up” with Facebook. The deal is valued at $134 million, consisting of stock and cash. The cash part is $75 million. Yelp says it will use the acquisition to drive daily engagement in the restaurant vertical. …

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