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Should Photos Still Be Part of Your Facebook Strategy?

Should Photos Still Be Part of Your Facebook Strategy?

By Chris Crum March 2, 2015

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that …

Facebook Forces Marketers To Get More Creative Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to …

Facebook Gives Publishers Important New Tools Facebook Gives Publishers Important New Tools

Facebook has fallen out of favor with a lot of publishers thanks to the ever-decreasing organic reach it’s providing for their posts. Some new features from the company could help ease the pain, however. This week alone has seen an …

Facebook Delivers Another Blow To Brand Pages Facebook Delivers Another Blow To Brand Pages

Brands have been feeling the sting of deflated organic reach for their Facebook Pages all year, and late on Friday, Facebook announced another blow to those posting promotional content. Long story short, if you post the type of content that …

Mark Zuckerberg Addresses Your Organic Reach Problem Mark Zuckerberg Addresses Your Organic Reach Problem

If you have a Facebook Page, you’re no doubt well aware that the organic reach of posts for many pages has dramatically declined over the past year. It’s gotten harder and harder for businesses to reach people in the News …

What Facebook Has Actually Said About News Feed Rank What Facebook Has Actually Said About News Feed Rank

You’ve probably noticed that the organic reach of your Facebook Page posts has declined significantly over the past year or so. Probably not coincidentally, Facebook has been running a series of “News Feed FYI” announcements since August of 2013. While …

Should Twitter Change Its Timeline Feature? Should Twitter Change Its Timeline Feature?

There have been rumors and fears for quite some time that Twitter would one day implement an algorithmic timeline, which would essentially be its equivalent to Facebook’s News Feed. Unfortunately, it doesn’t seem like many users want that. Would you …

Facebook Makes More News Feed Algorithm Changes Facebook Makes More News Feed Algorithm Changes

Facebook announced – wait for it – more changes to the News Feed algorithm and how it will deliver your Page’s posts to its alleged audience. As you’re probably well aware, Facebook has been mixing things up all year, and …

Is Your Organic Social Reach As Bad As You Think? Is Your Organic Social Reach As Bad As You Think?

Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little …

Infographic Examines The ‘Perfect’ Facebook Post Infographic Examines The ‘Perfect’ Facebook Post

With organic Page post reach declining like it has been, it’s more imperative than ever that Facebook Pages post the right type of content if they wish to get in front of fans without paying. You always hear that images …

Facebook Reach Metrics Not Being Reported Accurately Facebook Reach Metrics Not Being Reported Accurately

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and …

Facebook Encourages Users To Unfollow Pages Facebook Encourages Users To Unfollow Pages

In case you didn’t have a hard enough time reaching your Facebook followers in their News Feeds already, Facebook is apparently actively encouraging users to unfollow Pages, or at least going out of their way to remind people that they …

With Social Media Ads, Are People Just Tuning Out? With Social Media Ads, Are People Just Tuning Out?

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not …

Is Paying Facebook For Promotion Worth It? Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more …

Facebook Explains Organic Reach Decline Facebook Explains Organic Reach Decline

Facebook’s Brian Boland wrote a lengthy blog post about the much talked about decline in organic reach of Facebook Page posts. It’s happening for two main reasons, he said: more and more content is created and shared every day and …

Brand Says Things Are Great After Leaving Facebook Brand Says Things Are Great After Leaving Facebook

Eat24 made a lot of headlines after it publicly “broke up” with Facebook in late March. In response to Facebook’s move of taking away the organic reach of Page posts, forcing brands to pay for exposure, Eat24, which had 70,000 …

Dealing With Facebook Organic Reach Decline Dealing With Facebook Organic Reach Decline

As you probably know by now, the organic reach of Facebook Page posts has been rapidly declining for months, and it’s not stopping until very little is left. In other words, you have little hope of getting your Page’s posts …