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Is Facebook More Small Business-Friendly Than You Thought?

Is Facebook More Small Business-Friendly Than You Thought?

By Chris Crum April 29, 2015

Facebook is dedicating more resources to trying to stay in the good graces of small businesses, even after it has continually made changes to its News Feed algorithm over the past year and a half, which have largely been detrimental …

Facebook Organic Reach Compared By Post Type Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic …

What Not To Do To Increase Facebook Organic Reach What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. …

Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called …

Yelp Buys Eat24 For $134 Million Yelp Buys Eat24 For $134 Million

Yelp just announced that it has acquired Eat24, the web and app-based online food ordering service that made headlines last year when it “broke up” with Facebook. The deal is valued at $134 million, consisting of stock and cash. The …

Facebook Forces Marketers To Get More Creative Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to …

Could These New Facebook Features Help Offset Organic Reach Decline? Could These New Facebook Features Help Offset Organic Reach Decline?

Facebook has fallen out of favor with a lot of publishers thanks to the ever-decreasing organic reach it’s providing for their posts. Some new features from the company could help ease the pain, however. This week alone has seen an …

Facebook Delivers Another Blow To Brand Pages Facebook Delivers Another Blow To Brand Pages

Brands have been feeling the sting of deflated organic reach for their Facebook Pages all year, and late on Friday, Facebook announced another blow to those posting promotional content. Long story short, if you post the type of content that …

Mark Zuckerberg Addresses Your Organic Reach Problem Mark Zuckerberg Addresses Your Organic Reach Problem

If you have a Facebook Page, you’re no doubt well aware that the organic reach of posts for many pages has dramatically declined over the past year. It’s gotten harder and harder for businesses to reach people in the News …

Everything Facebook Has Said Over The Past Year About News Feed Ranking Everything Facebook Has Said Over The Past Year About News Feed Ranking

You’ve probably noticed that the organic reach of your Facebook Page posts has declined significantly over the past year or so. Probably not coincidentally, Facebook has been running a series of “News Feed FYI” announcements since August of 2013. While …

Should Twitter Change Its Timeline Feature? Should Twitter Change Its Timeline Feature?

There have been rumors and fears for quite some time that Twitter would one day implement an algorithmic timeline, which would essentially be its equivalent to Facebook’s News Feed. Unfortunately, it doesn’t seem like many users want that. Would you …

Should You Be Concerned About Facebook’s New News Feed Changes? Should You Be Concerned About Facebook’s New News Feed Changes?

Facebook announced – wait for it – more changes to the News Feed algorithm and how it will deliver your Page’s posts to its alleged audience. As you’re probably well aware, Facebook has been mixing things up all year, and …

Is Your Organic Social Reach As Bad As You Think? Is Your Organic Social Reach As Bad As You Think?

Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little …

Infographic Examines The ‘Perfect’ Facebook Post Infographic Examines The ‘Perfect’ Facebook Post

With organic Page post reach declining like it has been, it’s more imperative than ever that Facebook Pages post the right type of content if they wish to get in front of fans without paying. You always hear that images …

Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics Facebook Tells Page Admins About Discrepancy In Engagement And Reach Metrics

Facebook has not been delivering accurate reach and engagement metrics to Page admins. Some admins have been getting a message on their dashboard that says, “There is a discrepancy in the engagement and reach metrics for all Page Posts and …

Facebook Suggests Users Unfollow Pages: Good Or Bad For Brands? Facebook Suggests Users Unfollow Pages: Good Or Bad For Brands?

In case you didn’t have a hard enough time reaching your Facebook followers in their News Feeds already, Facebook is apparently actively encouraging users to unfollow Pages, or at least going out of their way to remind people that they …

With Social Media Advertising, Are People Just Tuning Out? With Social Media Advertising, Are People Just Tuning Out?

Companies often believe they can use social media to increase brand awareness and tap into a new customer base. But, as Gallup findings suggest, consumers are highly adept at tuning out brand-related Facebook and Twitter content. These channels do not …