online shopping Articles

Half Have Shopped Online While At Work

One-fifth of people say that the workplace is the main location where they access the Internet according to a survey from Burst Media.

Cyber Monday Myth Busted Again

 It was like pulling the plug while the stereo was still going – that droopy drop-off of sound and fury – two years ago when the first so-called "Cyber Monday" was conveniently labeled, leaked, and then debunked as hooey on Tuesday. And again this year, it just ain’t so.

Over Half Will Shop From Work Today

A whopping 72 million people will be shopping online today, the recently-appointed day for it, and the vast majority will be logging in from work.

Online Shopping Grows 30%
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Online shopping continues to grow and 39 percent of adults reported making a purchase online at least monthly, versus 30 percent in 2005, a 30 percent increase over two years, according to a new study from icrossing, "How America Searches: Online Retail."

Give Santa A Break, Start Your Holiday SEO Early
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At some point we may see Santa actually holding a Jack-o-lantern, unless these folks have their way. Whatever’s too early offline though isn’t online in terms of preparing your online store for the holiday season.

Online Consumers Shop Slower

I’ve always been a cautious shopper, but, depending on the item, a few hours’ worth of research is generally more than enough for me to make up my mind.  Now new data indicates that most people take much longer – and, indeed, are taking increasing amounts of time – to make online purchasing choices.

Study: Live Chat Ups Conversions Tenfold
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Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they’re looking good.

MySpace Driving Online Retail Purchases

Though retail sites get about a quarter of their traffic from search engines, they are also increasingly getting traffic from MySpace, perhaps answering some reservations posed about the efficacy of creating a presence in social networks.

When The Weather’s Bad, People Shop More Online

If there’s a wicked storm going on (like the one raging outside the WebProNews offices at this very moment), then expect your online store to see a spike in activity.

Online Product Information Important To Shoppers
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Being able to research products online is important to retail shoppers. Ninety-one percent of online shoppers said it was "important" or "very important" for retailers to offer in- depth product information online according to WebCollage’s 2007 "Survey of Online Consumer Product Research Habits."

Shoppers Want Quick Access To Online Information

The number of people who shop online continues to grow with 48 percent of consumers saying they have increased shopping online "a great deal" or "somewhat" in the past five years, according to a survey sponsored by RightNow Technologies conducted by Harris Interactive.

Online Shoppers Worry About Security
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Eight in 10 consumers who had a preference said they would spend more online if they had a safe substitute to credit cards, according to Javelin Strategy and Research’s "2007 Annual Javelin Consumer Payment Poll".

Online Shoppers Unmoved By Fast Retail
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Retail stores promote ordering items on their Web sites and then offer consumers the option of quickly being able to pick the item up.

Consumers Research Products Online,Buy Offline

A new survey from Accenture finds that the majority of U.S. consumers use the Internet to research products but prefer to make their purchases offline.

Consumers Research Products Online,Buy Offline
Consumers Research Products Online,Buy Offline
Consumers Research Products Online,Buy Offline
Online Car Research Picks Up Speed
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If you’re going to do some car research, odds are good that you’ll be doing it online.  A new study indicates that consumers are turning to the web more than ever – and they’re turning, more specifically, to manufacturers’ websites.  “Offline” resources, by comparison, seem to be dwindling in terms of importance.

Ten Ways To Convince Shoppers To Buy Online
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On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.

The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.

Nielsen: Holiday eShopping Up and Up

As expected, shopping online continues to rise year over year, up four percent in total. Nielsen//NetRatings reports that from the end of October this year through the first week of December, the metrics company’s Holiday eShopping Index grew by 43 percent.

Early Birds Should Sleep In Next Year

I might have mentioned the advantage of spending Black Friday online (or waiting for Cyber Monday) to certain crack-of-dawn-rising family members if not for the tryptophan coma my mother caused, and for the fact that it was 3 a.m. This Internet shopping thing, according to Nielsen//NetRatings, is catching on, even if this rise-and-shop ritual is still strongly in play.

Seven Steps Save Site Shopping Seasons

The rapidly approaching Thanksgiving holiday in the United States will be swiftly followed by “Black Friday,” with shoppers heading out to begin dispersing parts of their credit card limits to retailers.

US Increasingly Chooses Web Over Malls

Expect this online holiday shopping season to be a blockbuster as 80 percent of American Internet users will purchase gifts online, according to a Zogby International poll commissioned by AOL. New York City will lead the rest, more than doubling the spend of the nearest market.

Online Shopping Is A Four-Second Rodeo

Online retailers, you have four seconds to get your site loaded before a would-be customer scoots off to a competitor. Add that to what we already know about the time it takes to make a judgment once a page is loaded, and the window of opportunity becomes narrower.