There are a lot of elements to online reputation management. Really, depending on how far you want to take it, the elements are basically limitless. Any web property out there that gives people a voice caters to potential reputation smearing.
There have been entire books written about online reputation management, and countless articles, but I just wanted to take the time to point out five things to keep track of that you may not have considered (or maybe you have...if so, good thinking).
There is no question that people are putting a lot more of themselves out there online these days with the rise of social media. At this point, it seems that generations will be born into this lifestyle. Who knows what other tools/services will be popular in the future?
A company called Visible Technologies has just released a new online reputation management solution. It's called TruRepuation, and aims to provide individuals and companies alike an effective way to manage their reputation in search engine results.
Late in the day yesterday, Twitter announced a change to the home page. The "replies" tab became the "@username" tab. Essentially, this makes Twitter even more useful for online reputation management than it was before.
In this age of fast-moving information and technologies, it is extremely important for businesses to protect online reputations. Currently, that means getting involved with social media and real-time search.
What you post about yourself online can come back to haunt you. Who doesn't know this? Well, a motorcyclist in the UK named Sandor Ferenci apparently didn't until now. He posted videos of himself doing tricks and speeding at 130 miles-per-hour around Banbury, Oxfordshire before being arrested.
You've no doubt heard stories before about people getting fired from their jobs for their online behavior.
Managing your organization's online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim's Andy Beal has some tips for knowing who's saying what about you. (Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
In case you haven’t noticed, I’m a little obsessed with online reputation management.
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