Spending on online ads surpassed advertising on mainstream TV in the UK last year, increasing 40 percent to $5.3 billion and representing 19 percent of all advertising according to regulator Ofcom.In its annual report Ofcom said Britons spent four times as much time on computers, averaging 24 minutes a day, and double as much time on mobile phones in 2007 as in 2002.Average household spending on communication services declined slightly, due to bundled services and discount broadband prices. More consumers also switched providers to get better deals.
Pssst. Hey kid! Want to earn a quarter? Tell your friends about this cool new video game, and it’s yours.Silly? Not really. Not when you consider a new survey out of the UK that suggests 49% of kids aged between 8 and 17 have a social media profile.
Social networks are practically crawling with kids, according to a new report from the UK's Office of Communications. What's more: the children are often on them in violation of the networks' rules, and their parents pay little attention.
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