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NPD Group Articles
Facebook Dominating Android Says NPD Report

Facebook Dominating Android Says NPD Report

By Zach Walton May 18, 2012

Google, or at least Matt Cutts, may be congratulating Facebook on going public, but they are still rivals. They both want to connect the world in ways that allows them to service customers and sell ads. Google may think it …

Video Game Sales Fall In May
By · June 12, 2009 · 3 Comments

U.S. video game sales fell by 23 percent in May from a year ago, dipping below the one billion dollar mark for the first time since August 2007, the NPD Group said in its new report.

Sales of videogame hardware, software and accessories dropped to $863.3 million in May from $1.2 billion in May of 2008.

Hardware sales declined 30 percent to $302.5 million and software sales were off 17 percent to $448.9 million. Sales of accessories were 25 percent less at $112 million.

Gaming
Teens Spending Less On Online Music
By · April 1, 2009 · 3 Comments

Teens (age 13 to 17) purchased 19 percent less music in 2008 than they did in 2007, according to a new report from the NPD Group.

CD purchasing feel 26 percent and paid digital downloads dropped 13 percent compared to the previous year.  With paid digital downloads, 32 percent of teens purchasing less digital music said they were unhappy with the music that was available for purchase and 23 percent were satisfied were satisfied with the digital music they already owned.

Technology
Entertainment Services Popular With Internet Households
By · February 18, 2009 · 1 Comment

More than a third (38%) of households in the U.S with Internet access subscribe to premium entertainment services for DVD delivery, music downloads, and/or gaming downloads, according to a survey from the NPD Group.

In comparison, 55 percent subscribe to newspapers or magazines, and 80 percent subscribe to premium television services such as cable, satellite or fiber optic.

Business
U.S. Video Game Sales Up 13%
By · February 13, 2009

U.S. video game sales of hardware and software increased 13 percent in January from the previous year according to the NPD Group.

In January, consumers purchased $445.4 million in video game hardware, a 17 percent year -over-year increase, proof that the video game industry is doing well despite the recession.

Gaming
Close To Half Of Mobile Users Ignore Multimedia Features
By · January 6, 2009 · 1 Comment

Close to half (45%) of U.S. mobile phone users prefer to use their mobile phones to make calls, and not for other multimedia features, according to a new report by the NPD Group.

Only 20 percent of mobile phone users prefer to use their phones as an all-in-one multimedia device for music, videos, Web surfing and other activities beyond making phone calls.

Technology
Digital Music Sales Up
By · December 18, 2008 · 3 Comments

The decline in U.S. CD sales led to a decrease in overall music demand by 2 percent in the third quarter, according to the NPD Group.

The overall drop off in music purchases includes CDs, digital music downloads, and P2P file sharing sites.

Technology
Noteworthy Videos
Smartphone Sales Increase 71 Percent
By · September 8, 2008 · 1 Comment

Sales of smartphones to U.S. customers hit 9 million units from January through July 2008 compared to the same time period last year, representing an 84 percent increase.

Overall handset sales and revenues dipped in the U.S., but smartphone revenue increased 71 percent hitting almost $4.7 billion. With the launch of Apple’s iPhone in July, Apple took the second spot in smartphone sales, behind RIM.

Business
Video Game Sales Increase 57 Percent In March
By · April 18, 2008

U.S. sales of video game hardware and software increased 57 percent in March from a year earlier, according to a report from the NPD Group.

Sales of gaming hardware, software and accessories reached $1.7 billion in March with the Nintendo Wii seeing its biggest gain in a non-holiday month.

Technology
In The Newsletter
42% Of Americans Play Games Online
By · April 2, 2008 · 7

Participation in gaming increased in 2007 over 2006, from 64 percent of the population to 72 percent of the population according to a new report from The NPD Group, "Online Gaming 2008."

More than half play games online, with 90 percent of online gamers saying they use a PC to play games and 19 percent said they use a video game console with 3 percent saying they use a cell phone.

The number of online gamers relative to the total U.S. population is 42 percent so far this year, up from 40 percent in 2007.

Tweens Prefer iTunes To P2P
By · February 15, 2008
Tweens_2

We’re not sure we believe it, but a new study by the NPD Group claims that purchasing music from Apple’s iTunes Store is more popular with tweens (kids 9-to 14) than "illegally"  downloading music. The report says 70% of tweens now use legal services with iTunes grabbing 49%, Limewire still commands 26% and MySpace is used by 16%.

Wii Top Seller For January
By · February 15, 2008

Research firm the NPD Group has released its U.S. retail sales figures for January 2008.

NPD Group

Software sales for the month were up by 11 percent to $611 million, hardware sales dropped by a quarter to $378 million. Overall the industry was down 6 percent for the month managing to reach $1.18 billion compared to January 2007 sales of $1.25 billion.

Game Sales Reach $9.5 Billion
By · January 25, 2008

Computer and video game software sales reached $9.5 billion in 2007, a 28 percent increase over the previous year and set a new record according to the NPD Group and announced by the Entertainment Software Association (ESA). Halo 3 was the best selling title of 2007 bringing in $170 million in revenue its first day of sales.

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