All Posts Tagged Tag: ‘newsletters’

New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

Read More

NBCU Kills DailyCandy, Television Without Pity

Last week, news emerged that NBCUniversal-owned DailyCandy and Television Without Pity are shutting down. Both are considered by some to be pioneers of an all but forgotten Internet era. The former was primarily an Internet newsletter in its early days, and the latter was a place for people to discuss TV shows in a forum setting. A “short goodbye” on …

Read More

Marketers Fear Gmail’s New ‘Promotions’ Tab Will Send Their Messages Into The ‘Depths’ Of Invisibility

As you may know, Google recently launched a new interface for Gmail, which includes a tabbed categorization system. Among the tabs are: Primary, Social, Promotions and Updates. It’s that “Promotions” tab that could pose a problem, and some companies who rely on email marketing are voicing their concerns, and going so far as to send their subscribers instructions to get …

Read More

Here’s What’s Working In Email Subject Lines

Adestra put out an interesting report on what works in email subject lines and what doesn’t. Character count, word count and the keywords themselves are all key ingredients, and the study compares variables across different types of emails. For the report (via MarketingCharts), the firm analyzed 1.159 billion emails sent within the last year. They looked at the length of …

Read More

Twitter Now Sending Out “Best-of” Emails

Don’t have time to waste time on Twitter? Now you can keep up with all of the people you follow with a “best-of” weekly email from Twitter. The micro-blogging service will now be sending out weekly email digests that will feature a summary of your Twitter stream. Popular tweets by the people you are connected with on Twitter will be …

Read More