In this article we’ll continue talking about how to create a healthy email message and give a few tips how to survive anti-spam filters.

Creating Bulk Email List

An ezine, or electronic newsletter, is an effective way to get your message across to your prospects and clients.

So I finally got a chance to catch my breath a bit and read some of the content on my “blogs I read” list.

Here are ten “new rules” that are shaping effective ezine content today.

Your opt-in or business list is the most valuable asset to your business. Your subscribers have made a positive decision to voluntarily subscribe to your free newsletter.

It is important to note a few points when writing your newsletter. Do not rush this and plan your publication well. Once you develop a really good newsletter you will have more chances of readers opening it and not unsubscribing.

For marketers, publishing your own electronic newsletter can be challenging. Between project deadlines and other things, you’ve already got a lot on your plate.

Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results.

The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%.

Wondering why or how to get an email newsletter going? Yes, your business should have one. And yes, they are surprisingly simple to put into operation.

In my e-mail one day, I received the following message: “Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you.”

Your e-mail inbox probably receives several of them each day. Some you open and read, while others are deleted, without a second thought.

A newsletter for 60 employees? A visitor to the Manager’s Guide Web site asked about buying content for a newsletter that would serve a group of 60 professionals; the department responsible would not have time to write a complete newsletter.

I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in other people’s newsletters.

Newsletters act as part of your “keep in touch” marketing strategy. They provide a vehicle for keeping in touch with your current customers or clients and providing them with additional value.

If you create an email newsletter in Microsoft Publisher, you have probably run into the same problem that I did – distributing the newsletter after creating it.

Hamid Shojaee just wrote me about a startup he’s formed called Squeet. The service streams RSS feeds via email.

Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry.

Mary was frustrated with the lack of subscribers to her new e-mail newsletter. She had taken care to make it a double opt-in type, and was always careful to avoid any hint of spamming.

Multiple systems at several site in the country experienced worm-related shutdowns, and were likely Zotob-related.

Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept.