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All Posts Tagged Tag: ‘mobile’

Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app ads with guaranteed reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” …

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Vimeo Just Got A Lot Better On Mobile

Vimeo announced a new, revamped version of its mobile site. It’s now faster and lets you better use the service without logging in, which should be great for generating more interest from casual users who never wanted to bother creating an account. Considering that I have watched random videos on the service for years, but only recently set up an …

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People Are Now More Glued to Their Phones Than the TV

Mobile devices have, for the first time, overtaken television in the fight for our eyeballs. According to a report from Flurry, using data from comScore and the US Bureau of Labor Statistics, Americans now spend 177 minutes per day, on average, on their mobile devices. That’s nine minutes more on average than they spend watching TV. Compare that to the …

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Google Webmaster Tools Adds Mobile Usability Tracking

Google announced the addition of a new Mobile Usability feature to Webmaster Tools, which shows you issues Google has found with your site. It includes graphs that look at issues over time, so you can see any progress you’ve made. The offering further underscore’s Google’s emphasis on the importance of the mobile experience to webmasters. If your site sucks on …

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Wikipedia Mobile Apps Get Nearby Feature

Last year, Wikipedia added “nearby” functionality to its desktop and mobile sites to let users find interesting content about subjects relevant to their location. The functionality has now come to the Android and iOS apps. The feature shows you a list of articles for your location, and gives you the distance from where you’re at. There’s also a compass that …

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Twitter Reveals Fabric Dev Kits, Digits Sign-In At Flight

As expected, Twitter announced a new mobile platform for app developers called Fabric at its first-ever Flight conference. The company says it will make it easier for developers to build apps. It’s made of three modular kits that address stability, distribution, revenue, and identity. It combines services from Twitter itself, as well as its Crashlytics and MoPub offerings and other …

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Samsung Says It Set A 5G Speed Record, And It’s Over 30 Times Faster Than 4G LTE

Samsung says it has set a 5G speed record at 7.5Gbps, which is over thirty times faster than 4G LTE. The company has deemed this a major milestone in the development of 5G. 7.5Gbps is equivalent to 940MB per second, which is the fastest-ever 5G data transmission rate while in a stationary environment, Samsung says. The company also claims the …

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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …

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Twitter Flight Is Twitter’s First Mobile Developer Conference

Twitter announced the launch of a new (apparently annual) mobile developer conference called Twitter Flight. The news comes days after the company introduced a new buy button, which will enable users to purchase items directly from tweets. The event will take place on October 22nd at the Bill Graham Civic Auditorium in San Francisco. Twitter says it will highlight the …

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Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are aimed at making it easier and faster for consumers to find things while on the go. “Description line 2 may …

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Wireless Plans With More Data Offered by Boost Mobile

As more of the web becomes mobile-friendly, wireless subscribers are now using mobile apps more than ever. This, combined with the fact that there are now few brand-new mobile customers in the U.S. has significantly increased competition among American mobile providers. While the largest U.S. wireless providers are still capping their expensive plans at low data levels, runners-up like Sprint …

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Yahoo’ s Acquisition Of Flurry Is Now Complete

Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete. “Together, Flurry and Yahoo will power more insightful analytics and relevant ads to create inspiring and entertaining mobile experiences,” Yahoo said. “We believe the deal benefits customers of both Flurry and Yahoo. Yahoo …

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