WebProNews

comScore Acquires M:Metrics For $44 Million

Online tracking firm comScore has acquired mobile research company M:Metrics.comScore paid $44.3 million for the Seattle based company and issued 50,000 stock options to certain M:Metrics investors.The acquisition strengthens comScore's position in measuring mobile phone usage, mobile Internet surfing and advertising.

Mobile Internet Adoption Driven By Better Browsers

High-speed wireless data networks are available to most cell phone users, but few are performing "desktop" activities according to a new report from JupiterResearch, "Mobile Internet: Leave the Browser at Home on the Desktop."

Mobile Internet Not Yet Mainstream

More than half (53%) of 16-to-24 year olds say they have used the mobile Internet and 36 percent say they do so at least once per week, according to a recent survey from Harris Interactive.

Broadband Users Not Fans Of Mobile Internet

When it comes to a preference of devices for US broadband users the PC is by far the most popular choice with 94 percent favoring their desktop, while 40 percent use their laptop and only 5 percent use the mobile Internet according to Media-Screen. Mobile users can be broken down into three categories: those who access the Internet from mobile devices (5%), those who have Internet mobile devices but don't use them to go online (58%) and those who don't have Internet enabled mobile devices (36%).