The Mobile Marketing Strategies session at Search Engine Strategies New York focused on mobile SEO, while also touching on driving traffic and conversions with mobile applications, text messaging and mobile email.
Today Google announced AdSense for mobile search, not to be confused with AdSense for mobile content, which the company released back in 2007. AdSense for mobile search is a way for mobile network operators and mobile website owners to embed a Google search box on their mobile portals and web sites.
Google introduced a beta version of Google Sync today. This allows Google users to sync their Gmail contacts and Google Calendar events to their iPhones or Windows Mobile devices (with Google's own Android, all the data is automatically synced).
An interesting report has been released today indicating that US mobile operators and equipment vendors support the drive toward real-time video, projected to become more mainstream in the US market over the coming years. The report is based on a poll from consulting firm Ovum of top US mobile operators, smaller/regional wireless carriers and mobile application developers.
Microsoft's Windows Live Hotmail or just Hotmail to most, has seen a number of improvements in recent memory. Most notably it got an updated look, and they made everything faster.
Now they are rolling out a number of new features, which if users aren't seeing yet, they will be very soon. New features include:
Google has launched a long overdue mobile version of Book Search for the iPhone and Android. This includes access to over 1.5 million mobile public domain books.
Google is rolling out an update for the T-Mobile G1 in the US starting this week. With this update, users will be able to use their voices for searching. The feature will be integrated into the Android browser and the home screen search widget.
To use the voice search function:
1. On the home screen search widget, look for the microphone button next to the search box and search button (as pictured below).
Bebo is working with operators, handset manufacturers, and mobile software developers to help them promote, distribute, and monetize mobile social media. This is through Bebo's new Open Mobile program.
Intel recently began showing off its Learning Series, PCs designed specifically for educational purposes. The series includes the Clamshell Classmate PC and the Convertible Classmate PC, both of which were created with students, parents, teachers, and schools in mind. Mike McDonald spoke with Intel's Holly Bourne about the machines at the Consumer Electronics Show in Vegas earlier this month. She was kind enough to demonstrate them:
Last year, Google was kind enough to tailor a specific version of its personalized homepage tool iGoogle, to the ever-popular iPhone. They even offered a video showing how nice and convenient it would be for iPhone users.
iEntry 10th Anniversary
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