WebProNews

Sound and Mobile Web Ads

Most websites need financial support if they are to provide services to website visitors. That is particularly tough for cell phones, which access the mobile web, since small screens do not leave much room for advertising. If you feel that a major slice of mobile Web activity will be via sound technology, then there is an additional challenge. Who wants to wait patiently listening through a sound advertisement until they get to the information they were seeking?

Mobile Users Want Better Internet Access

The mobile Internet is gaining traction, 44 percent of U.S. mobile phone users say they want a mobile phone with better Internet capabilities according to a study from the Kelsey Group, "Mobile Market View."

Yahoo Adopts Mobile Advertising Guidelines

Yahoo said today that all of its worldwide, mobile properties will comply with new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA.

Nokia Purchases Enpocket

Nokia hopes to improve its mobile business with a definitive agreement to acquire Enpocket, which offers cell phone marketing technology and services to advertisers. Financial details of the purchase were not released.

CBS Partners With Mobile Advertisers

CBS Mobile has partnered with four mobile advertising companies, AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media.

Mobile Ads Capture Consumers Attention

The Online Publishers Association has released a study," Going Mobile: An International Study of Content Use and Advertising on the Mobile Web" finds that the mobile platform is becoming an effective source for content and marketing because of strong growth and consumers paying more attention to advertising. The study found that 76 percent of all consumers in the US and Western Europe have access to the Web on their mobile device, and one third (32%) use it. When it comes to usage the UK leads with 54 percent followed by the US and Italy both coming in at 41 percent.

Nokia Unveils Mobile Platform

It looks as though 2007 is turning out to be a banner year for advertisers looking to engage consumers on their mobile devices. With the first two screens (television & computer) squarely in check, marketers are now focusing on the third screen (mobile) and its advertising potential.

FAST & Infospace Team Up For Mobile Search

In a statement released this morning, Fast Search & Transfer (FAST) and Infospace have announced a partnership aimed at delivering an ASP mobile search service, enable carriers to assert more control over their content business models while providing mobile search to customers.

Mobile Users Open To Ads, Not To Land Lines

Mobile phone users are showing an increased interest in a give-and-take advertising system. According to Harris Interactive, 26 percent of mobile phone subscribers say they'd swap attention for free stuff.