All Posts Tagged Tag: ‘Mobile Advertising’

Study Looks At Marketer Perceptions of Mobile Ads

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, but that few are currently buying programmatically. According to the study, two in five (41%) marketers said mobile programmatic advertising …

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How Might Google Change Online Advertising in 2014?

2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a mixed reaction from advertisers, though Google provided a nearly endless stream of educational material ahead of the upgrade deadline. How …

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Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, Shop Now, Watch Video, Listen Now, Book Now, and Play Game. The idea is that a retailer, for example, could …

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What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this year’s Consumer Electronics Show (CES) and Mobile World Congress, tech companies are focusing more than ever on smartphone and tablet …

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Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide mobile ad revenue will reach $24.5 billion in 2016. “The mobile advertising market took off even faster than we expected …

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Google Gives You A 30-Minute Presentation On Getting Started With AdMob On Android

Google has put out a presentation about getting started on Android with AdMob on its Developers YouTube channel. If you want to monetize your business using Google’s mobile platform, it might be worth a half hour of your time. Earlier this year, Google integrated AdMob with AdWords.

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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …

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Opera And Google To Remain BFFs Until 2014

Most major browsers currently available on the market use Google as their default search provider. Mozilla continues to utilize the search engine in Firefox after announcing an agreement in December that will extend their partnership for at least three more years. Opera has just entered into a similar deal. Opera Software has entered into a new agreement with Google. The …

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Can Mobile Turn Twitter Into an Ad Platform?

Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world, however, Twitter doesn’t hold a candle to larger social platforms such as Facebook, or even LinkedIn. With the popularity of Twitter still growing, it would seem the company is overdue …

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Google Integrates AdMob With AdWords, Previews New Interface

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be managed from the AdWords interface. There’s a new campaign type in AdWords called Display Network only (mobile apps): Advertisers can …

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Social Media Overtakes Search in Advertising

Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by Strata, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing over $50 billion in media annually, and revealed that 69% of firms regard social media advertising as being the focus …

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Google’s Mobile CPC Message: Give It Time

Google released its Q1 earnings report on Thursday, which included another quarter of decline in cost-per-click, an area which has drawn concern from shareholders and analysts since this happened last quarter. In Q4, the decline was 8%. This time it was 12% (year-over-year). There has been lot of concern with mobile in particular. People are searching with Google using mobile …

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