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How Might Google Change Online Advertising in 2014?

How Might Google Change Online Advertising in 2014?

By Sean Patterson December 27, 2013 | 21 Comments

2013 has been quite the year for online advertisers, especially those who rely heavily on Google. During the first half of this year, Google transitioned its AdWords customers to its Enhanced Campaigns. The new campaign management interface met with a …

Online Ad Revenues Reach Historic High Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared …

Opera Renews Its Agreement With Google Opera Renews Its Agreement With Google
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Most major browsers currently available on the market use Google as their default search provider. Mozilla continues to utilize the search engine in Firefox after announcing an agreement in December that will extend their partnership for at least three more …

Can Mobile Turn Twitter Into an Ad Platform? Can Mobile Turn Twitter Into an Ad Platform?

Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world, however, Twitter doesn’t hold a candle to larger social platforms …

Google Integrates AdMob With AdWords Google Integrates AdMob With AdWords

Google announced today that it is integrating AdMob into AdWords, enabling its over a million AdWords advertisers to run campaigns across over 300,000 mobile apps running AdMob ads on over 350 million mobile devices. Of course, it can all be …

Social Media Overtakes Search in Advertising Social Media Overtakes Search in Advertising
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Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by Strata, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing …

Google’s Mobile CPC Message: Give It Time Google’s Mobile CPC Message: Give It Time

Google released its Q1 earnings report on Thursday, which included another quarter of decline in cost-per-click, an area which has drawn concern from shareholders and analysts since this happened last quarter. In Q4, the decline was 8%. This time it …

Peer Reviews Trump Advertising [Infographic] Peer Reviews Trump Advertising [Infographic]

It started out with larger purchases, I would go online and check to see what other people had to say. If the reviews were mixed, I would give it a try, but if they were overwhelmingly bad, it was off …

AOL's ADTECH Launches New Mobile SDK AOL's ADTECH Launches New Mobile SDK

Advertising.com’s AdTech (owned by AOL) has launched a new mobile software developer kit, which the company says is the first of its kind to comply with the IAB’s rich media standard MRAID 2.0. MRAID, which stands for Mobile Rich Media …

Tablets vs. Smartphones in America Tablets vs. Smartphones in America

New research from Nielsen has found that smartphone and tablet owners from the United Kingdom, Italy, and Germany are more apt to make online purchases on their PCs after viewing ads on their mobile devices than Americans. Italians were the …

AdWords Mobile Advertisers Get WiFi, OS Version Targeting AdWords Mobile Advertisers Get WiFi, OS Version Targeting

Google announced a couple of new targeting options for mobile advertisers today: WiFi targeting, and targeting by mobile operating system version. “To reach users when you know they’ll have a high speed connection, you’ll now be able to target your …

New AdWords Conversion Metric for Phone Calls New AdWords Conversion Metric for Phone Calls
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Google has announced a new conversion tracking metric for AdWords: reporting for calls placed from mobile pages. As mobile usage skyrockets, and smartphone use in particular, this should be an increasingly important metric to track for many businesses. “Mobile advertising …

Google Mobile Ads Getting +1 Button Google Mobile Ads Getting +1 Button
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Google’s mobile display ads are getting +1 buttons, according to a post to the Google Mobile Ads blog, which came through the RSS feeds, but is not live on the actual blog. The button will appear on the left side …

iPhone vs. Android: The Geographic Battle iPhone vs. Android: The Geographic Battle
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Which platform dominates your state? For me, it’s iOS. But for most of my relatives it would be Android. Mobile advertising company Jumptap has released their Mobile STAT (Simple Targeting & Audience Trends) report for July. The report discusses mobile …

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).

Google Adds Multiple Addresses to Mobile Ads with Location Extensions
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Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. 

The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. 

Google: Click-to-Call Ads Can Reduce Costs by 30%, Boost Conversions

Google is talking about how the click-to-call ads it introduced earlier this year are reducing acquisition costs for advertisers.  The company points to a case study from Esurance.