WebProNews

Yahoo Pushes Sponsored Search to iPhones and Android

Yahoo announced that Yahoo Sponsored Search ads now appear on iPhones and Android devices. 

That's a Lot of Mobile Advertising!

If you need any more evidence that mobile advertising is booming, AdMob is getting ready to serve its 100 Billionth ad. The firm notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun, and about half to a quarter of the number of stars in the galaxy. Suffice it to say, that's a lot of mobile advertising. And that's just from AdMob.

Mobile Marketing Without Being Annoying

WebProNews recently ran an article looking at a study, which indicated that spending on mobile advertising would reach $760 million in 2009 (20% more than last year). A spokesperson with mobile advertising firm Crisp Wireless took notice and set us up with a Q&A with Chief Revenue Officer and former member of Yahoo Search's Strategic Alliances team, Tom Foran.

Mobile Advertising Booming in Britain

Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected. The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million. 

Sound and Mobile Web Ads

Most websites need financial support if they are to provide services to website visitors. That is particularly tough for cell phones, which access the mobile web, since small screens do not leave much room for advertising. If you feel that a major slice of mobile Web activity will be via sound technology, then there is an additional challenge. Who wants to wait patiently listening through a sound advertisement until they get to the information they were seeking?

Mobile Users Want Better Internet Access

The mobile Internet is gaining traction, 44 percent of U.S. mobile phone users say they want a mobile phone with better Internet capabilities according to a study from the Kelsey Group, "Mobile Market View."

Yahoo Adopts Mobile Advertising Guidelines

Yahoo said today that all of its worldwide, mobile properties will comply with new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA.

Nokia Purchases Enpocket

Nokia hopes to improve its mobile business with a definitive agreement to acquire Enpocket, which offers cell phone marketing technology and services to advertisers. Financial details of the purchase were not released.

CBS Partners With Mobile Advertisers

CBS Mobile has partnered with four mobile advertising companies, AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media.

Mobile Ads Capture Consumers Attention

The Online Publishers Association has released a study," Going Mobile: An International Study of Content Use and Advertising on the Mobile Web" finds that the mobile platform is becoming an effective source for content and marketing because of strong growth and consumers paying more attention to advertising. The study found that 76 percent of all consumers in the US and Western Europe have access to the Web on their mobile device, and one third (32%) use it. When it comes to usage the UK leads with 54 percent followed by the US and Italy both coming in at 41 percent.