Merchandising Articles

Battlefield 4 to be Heavily Merchandised With Clothes, a Novel, and More
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As publishers struggle with ever-growing budgets for what they hope will be blockbuster next-generation, many of them are looking for new revenue models. Some are turning to mobile, where a growing segment of casual gamers have proven willing to spend …

Rovio Partners With Hasbro For Even More Angry Birds Toys Rovio Partners With Hasbro For Even More Angry Birds Toys

Anyone who has casually perused a toy store lately can attest that the Angry Birds brand has grown to become one of the largest current toy brands. The birds and their pig nemeses can be found on everything from plush …

Zynga, Hasbro Partner To Make FarmVille Toys A Reality

The people behind FarmVille, Words With Friends, and Mafia Wars are teaming up with the people behind Transformers, Nerf, and My Little Pony to produce a line of real-life toys and games based on the popular social games. The two …

McBrain vs. Zombama
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Upon a seller tagging his or her Barack Obama mask in such a way to make it appear for the term “terrorist costume,” Amazon has made the proper adjustments. While that’s a fascinating event, there’s still a lot of guilt-by-association fun to be had by examining Amazon’s “Customers Who Bought This Item Also Bought…” feature.