WebProNews

It's Official: Page Views Don't Count

The pageview is officially on its way out the door as a web site performance metric - Nielsen is dropping page view measurement in its Web traffic reporting. Instead, they will report the time visitors spend at sites.

Nielsen Saying No To Page View Metrics

Nielsen//NetRatings plans to bid adieu to page views, a long-time site metric that has been made obsolete by online video and Ajax page technology.

Quantcast Plays The Metrics Game

The challenge of measuring the reach of a website for advertising purposes has become increasingly complicated, thanks to the myriad ways of distributing content.

Nielsen Expands Mobile Measurement

The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.

Measurement & Optimization of SEM

I decided to post a few days late – just to make sure people saw last Tuesday’s X Change Announcement. If you missed the post on our Web Analytics Conference, check it out. This will be a unique, special event.

Search Marketing Measurement

Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect's "Search Marketer Measurement & Performance Study," done by JupiterResearch. "Search Marketing Measurement"

Nielsen Unveils Video Measurement Tool

Nielsen//NetRatings has introduced VideoCensus, a syndicated online video measurement service that combines panel and census research along with data on audience size, demographics, engagement as well as competitive activity.

MediaSense Blog Measurement Tool Debuts

Umbria and PR Newswire have partnered on the launch of MediaSense Blog Measurement, for use by clients seeking insight into the buzz around their brands on the Internet.

Ad-Tech: Notes on the Vibe

Despite the temptation to do some live blogging from the event yesterday, and the fact that I came away with notes on several sessions from the event - this is not another recap post. 

ComScore, Nielsen Respond To IAB Letter

Both companies have agreed to independent audits of the ways they measure website traffic, as the two firms faced criticism over their use of panel-based methodolgies.