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Matt Cutts Articles

As Google Moves Away From Keywords, Can You Optimize For Gist? As Google Moves Away From Keywords, Can You Optimize For Gist?
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Today, keywords still play a significant role in search habits, and in how Google and other search engines deliver search results. The trend, however, is moving further and further away from this, especially on Google’s side. Google wants to become …

Do You Follow Google’s Rules On Guest Posts? Do You Follow Google’s Rules On Guest Posts?
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Google’s view of guest blog posts has come up in industry conversation several times this week. Webmasters and marketers have long engaged in the practice in writing articles for third-party sites as a content marketing strategy. Some have taken it …

Matt Cutts Talks About Site Downtime’s Impact On Rankings Matt Cutts Talks About Site Downtime’s Impact On Rankings
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Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings? Sound familiar? I thought so too. Earlier this year, Cutts did a similar …

Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google Linking Practices That Annoy Matt Cutts, But Don’t Make A Difference To Google
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Google posted an interesting Webmaster Help video today about linking. It’s basically about whether it’s better to link to an original source somewhere at the top of a post, or at the bottom. The answer is essentially that it makes …

‘Multi-Week’ Google Update Happening Now, Says Cutts ‘Multi-Week’ Google Update Happening Now, Says Cutts
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Google is currently running a “multi-week” rollout of an update that will continue until the week after July 4th. Matt Cutts mentioned the update in response to some questions about “car insurance” spam on Twitter. The fact that this is …

Google Webmaster Tools API To Soon Let You Retrieve ‘Search Queries’ And ‘Backlinks’ Data Google Webmaster Tools API To Soon Let You Retrieve ‘Search Queries’ And ‘Backlinks’ Data
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Today’s Webmaster Help video from Google includes something of an announcement. Matt Cutts reveals that the company is working on some upcoming changes to the Webmaster Tools API. The video is a response to the user-submitted question: Can you tell …

Should Google Penalize Content For Using Stock Images? Should Google Penalize Content For Using Stock Images?
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Use stock images on your site? Soon, you may find that it is hurting your rankings in Google. Maybe. Do you think rankings should suffer when content utilizes stock images? Share your thoughts. Google’s Matt Cutts discussed stock photos as …

Google Declares That It Does Not Hate Albania Google Declares That It Does Not Hate Albania
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Today’s Webmaster Help video from Google is an interesting one. It’s essentially Matt Cutts saying that Google does not hate Albania, after a user asks if this is the case. More specifically, the question asked why Google doesn’t support Albania …

Wow, A Lot Of Stuff Just Happened In SEO Wow, A Lot Of Stuff Just Happened In SEO
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It’s been a pretty big week for search and SEO news. There have been a lot of announcements, not only from Google, but from Google competitors. Let’s recap, and discuss in the comments. Which of the latest announcements do you …

Google Updates Messaging For Manual Webspam Actions Google Updates Messaging For Manual Webspam Actions
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Google announced that it is now including examples of problems in its messaging to webmasters who have been hit with manual webspam penalties. Google’s Matt Cutts actually mentioned it in a Q&A session at SMX Advanced on Tuesday night, but …

Mobile Site Speed To Be A Google Ranking Factor? Mobile Site Speed To Be A Google Ranking Factor?
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Google has clearly had it with sites that have lackluster mobile experiences. This week, the company took to its Webmater Central blog to discuss “several ranking changes” it’s preparing for sites not configured for smartphone users. But that’s not all. …

Google Tests Structured Data Error Reporting In Webmaster Tools Google Tests Structured Data Error Reporting In Webmaster Tools

Google’s Matt Cutts revealed in a Q&A at SMX Advanced on Tuesday night that Google is rolling out a test of a “structured data dashboard,” according to Search Engine Land. Barry Schwartz writes that he announced “a new beta application …

Google: We Haven’t Updated Panda For A Month And A Half Google: We Haven’t Updated Panda For A Month And A Half

Back in March, Google launched a Panda refresh. This is something they’ve done numerous times since first launching the update back in early 2011. There was something special about this particular refresh, however, because it marked the beginning of a …

Here’s The Matt Cutts Discussion From SMX Advanced Here’s The Matt Cutts Discussion From SMX Advanced
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Matt Cutts participated in a Q&A session with Danny Sullivan at the SMX Advanced conference. SMX has now made the video available to all via its YouTube channel, so if you couldn’t make the conference, here you go: Cutts discusses …

Google Goes After ‘Payday Loans’ And Other Spam With New Algorithm Update Google Goes After ‘Payday Loans’ And Other Spam With New Algorithm Update
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Google’s Matt Cutts announced that Google has “started” a new ranking update to help clean up some spammy queries. It’s one of the changes that Cutts warned us about in that big video a while back. We just started a …

Matt Cutts: Here’s What You’re Doing Wrong With ‘Disavow Links’ Tool Matt Cutts: Here’s What You’re Doing Wrong With ‘Disavow Links’ Tool
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Google’s Matt Cutts recently talked about Google’s Disavow Links tool in the comments of a blog post, in which he suggested using it more like a machete than like a fine-toothed comb. Today, Google released a new Webmaster Help video …

Google Will Continue To Improve How It Handles Authorship, Look For Other Ways To Use It Google Will Continue To Improve How It Handles Authorship, Look For Other Ways To Use It
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Over the past couple of years, it has become abundantly clear that authorship will continue to play an increasingly important role in how Google determines when and how to rank some types of content in search results. Nothing is changing …

Google Insists Panda, Penguin Not Designed To Increase Its Revenue Google Insists Panda, Penguin Not Designed To Increase Its Revenue
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Google put out a new Webmaster Help video, featuring Matt Cutts once again talking about “misconceptions” in the SEO industry. You may recall a while back when he tackled the “misconception” that Google is doing everything you read about in …

Cutts: PageRank Drops For ‘Thousands Of TLA Linkselling Sites’ Cutts: PageRank Drops For ‘Thousands Of TLA Linkselling Sites’
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Back during Google I/O, Google’s Matt Cutts tweeted that Google “took action on several thousand linksellers in a paid-link-that-passes-PageRank network”. Cutts didn’t provide much in the way of detail, other than also saying, “It’s safe to assume webspam will continue …

Google Warns: You Better Adequately Disclose Paid Content Google Warns: You Better Adequately Disclose Paid Content
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Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking about the subject a lot lately, so if …

Google: Use Link Disavow Tool Like A Machete Google: Use Link Disavow Tool Like A Machete
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On Monday, Google Webmaster Trends analyst John Mueller shared a screen cap of a comment Google’s Matt Cutts posted on his blog earlier this month about the Link Disavow tool. The comment is as follows: “Hmm. One common issue we …