All Posts Tagged Tag: ‘Matt Cutts’

Google Talks Determining Quality When There Aren’t Links

Google has a new Webmaster Help video out talking about how it looks at quality of content that doesn’t have many links pointing to it. Specifically, Matt Cutts takes on the following question: How does Google determine quality content if there aren’t a lot of links to a post? “In general, that sort of reverts back to the way search …

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Google’s Transparency Called Into Question Again

Though it’s back in Google’s results now, another company is making headlines for being penalized by Google. This time it’s Vivint, which produces smart thermostats, and competes with Nest, which Google acquired earlier this year. PandoDaily’s James Robinson wrote an article about it, noting that Vivint had received warnings from Google about external links that didn’t comply with its quality …

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Matt Cutts Talks Google Link Extraction And PageRank

In a new video, Matt Cutts, Google’s head of webspam, discussed how Google views two links with different anchor text on one page pointing to the same destination, and how that affects PageRank. The explanation is Cutts’ response to the following submitted question: What impact would two links on a page pointing to the same target, each using different anchor …

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Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future

Back in March, Google’s Matt Cutts spoke at the Search Marketing Expo, and said that Google was working on the next generation of the Panda update, which he said would be softer and more friendly to small sites and businesses. Last week, Google pushed Panda 4.0, which Cutts reiterated is a bit softer than previous versions, and also said will …

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Google Launches Two Algorithm Updates Including New Panda

Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know they’re bigger than the average update, and when one of them is named Panda, it’s going to get a lot of attention. Have you been affected either positively or negatively by new Google updates? Let us know in …

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Google Responds To Link Removal Overreaction

People continue to needlessly ask sites that have legitimately linked to theirs to remove links because they’re afraid Google won’t like these links or because they simply want to be cautious about what Google may find questionable at any given time. With Google’s algorithms and manual penalty focuses changing on an ongoing basis, it’s hard to say what will get …

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What Have Google’s Biggest Mistakes Been?

Do you feel like Google makes many mistakes when it comes to trying to improve its search results? Do you think they’ve gone overboard or not far enough with regards to some aspect of spam-fighting? In the latest Google Webmaster Help video, head of webspam Matt Cutts talks about what he views as mistakes that he has made. He discusses …

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Google: Links Will Become Less Important

Links are becoming less important as Google gets better at understanding the natural language of users’ queries. That’s the message we’re getting from Google’s latest Webmaster Help video. It will be a while before links become completely irrelevant, but the signal that Google’s algorithm was basically based upon is going to play less and less of a role as time …

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Matt Cutts’ Floating Head Reminds You About Your Pages’ Body Content

Google has released a new public service announcement about putting content in the body of webpages. Naturally, this features Matt Cutts’ head floating in the air. “It’s important to pay attention to the head of a document, but you should also pay attention to the body of a document,” he said. “Head might have meta description, meta tags, all that …

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Google On Criteria For Titles In Search Results

Google has talked about titles in search results in multiple videos in the past, but once again takes on the topic in the latest Webmaster Help video. They keep getting questions about it, so why not? In fact, Cutts shares two different questions related to titles in this particular video. “Basically, whenever we try to choose the title or decide …

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Google: Small Sites Can Outrank Big Sites

The latest Webmaster Help video from Google takes on a timeless subject: small sites being able to outrank big sites. It happens from time to time, but how can it be done? Do you have the resources to do it? Some think it’s simply a lost cause, but in the end, it’s probably just going to depend on what particular …

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Google’s ‘Rules Of Thumb’ For When You Buy A Domain

Google has a new Webmaster Help video out, in which Matt Cutts talks about buying domains that have had trouble with Google in the past, and what to do. Here’s the specific question he addresses: How can we check to see if a domain (bought from a registrar) was previously in trouble with Google? I recently bought, and unbeknownst to …

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