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Matt Cutts Articles

Google Penalizes PostJoint, Another Guest Blog Network Google Penalizes PostJoint, Another Guest Blog Network

Google has taken out another guest blog network. This time it’s PostJoint. Techtada tweeted about it to Matt Cutts (via Search Engine Land), who responded: @techtada any link or guest blog network that claims to have "zero footprints" is waving …

Cutts Talks SEO ‘Myths,’ Says To Avoid ‘Group Think’ Cutts Talks SEO ‘Myths,’ Says To Avoid ‘Group Think’

In the latest “Webmaster Help” video, Matt Cutts talks about SEO “myths”. He responds to this question: What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc.)? There are a …

Cutts On 404s Vs. 410s: Webmasters Shoot Often Themselves In The Foot Cutts On 404s Vs. 410s: Webmasters Shoot Often Themselves In The Foot

Google’s latest Webmaster Help video, unlike the one before it, is very webmaster oriented. In it, Matt Cutts discusses how Google handles 404s versus how it handles 410s. “Whenever a browser or Googlebot asks for a page, the web server …

Google Considers Making SSL A Ranking Signal Google Considers Making SSL A Ranking Signal

About a month ago, Google’s head of webspam Matt Cutts said at the Search Marketing Expo that he’d like to see Google make SSL site encryption a signal in Google’s ranking algorithm. Barry Schwartz at SMX sister site Search Engine …

Matt Cutts Gets New ‘Melody’ Treatment Matt Cutts Gets New ‘Melody’ Treatment

Okay, this exists. This comes from HighPosition.com. I randomly came across it on StumbleUpon, and it hardly has any views yet, so let’s change that. If you watch Matt Cutts’ videos regularly, you owe this one to yourself. You can …

How To Make Videos Like Matt Cutts’ How To Make Videos Like Matt Cutts’

The latest “Webmaster Help” video from Google isn’t so much a webmaster help video, but a discussion about how they actually make these videos. It’s meant to give some advice to businesses who want to utilize online video more. There …

Google Hits Japanese Link Networks Google Hits Japanese Link Networks

Google’s head of webspam tweeted early Tuesday morning that Google has taken action on seven Japanese link networks over the past few months. He’s proud of the team: Incredibly proud of Japanese webspam team. Over last few months they've taken …

An Update (Kind Of) On How Google Handles JavaScript An Update (Kind Of) On How Google Handles JavaScript

The latest Google Webmaster Help video provides an update on where Google is on handling JavaScript and AJAX. Well, an update on where they were nearly a year ago at least. Matt Cutts responds to this question: JavaScript is being …

Google Has Reputable Sites Afraid To Link Naturally Google Has Reputable Sites Afraid To Link Naturally

And the freaking out continues…. As mentioned in a previous post, Google has reignited the link removal hysteria by going after guest blog posts. People who have written guests posts on other sites over the years are now rushing to …

Matt Cutts Talks About Coming Google Algorithm Changes Matt Cutts Talks About Coming Google Algorithm Changes

Google seems to have announced some coming changes to its algorithm in the latest “Webmaster Help” video. Head of webspam Matt Cutts said the search engine is working on some changes that will help it better determine when a site …

Matt Cutts Does His Best HAL 9000 Matt Cutts Does His Best HAL 9000

In the latest “Webmaster Help” video, Google’s Matt Cutts takes on a question from “Dave,” who asks, “When will you stop changing things?” “Look, I’m sorry, Dave, but I can’t do that,” he replies. Yes, the quote is actually, “I’m …

Cutts Talks Evaluating Quality Of Google Algorithm Changes Cutts Talks Evaluating Quality Of Google Algorithm Changes

In the latest “Webmaster Help” video from Google, Matt Cutts talks about what goes into evaluating the quality of an algorithm change before they push it out. Here’s the question he was answering: What are some of the metrics that …

Is Google More Focused On Penalties Or Positive Features? Is Google More Focused On Penalties Or Positive Features?

While it’s nothing new, a lot of webmasters are frustrated with Google for penalties their sites have received. The recent attack on guest blog posts has sparked a whole new round of outcries. Google says, however, that it tries to …

Cutts On How Google Views “Sister Sites” Cutts On How Google Views “Sister Sites”

In the latest “Webmaster Help” video from Google, Matt Cutts takes on the following question: Is there any way Google identifies “sister” websites? For example, relationships between eBay.co.uk and eBay.com? Does linking from one to the other taken as paid …

PSA: The Topics You Include On Your Blog Must Please Google PSA: The Topics You Include On Your Blog Must Please Google

Have you thought about branching out in different directions for your blog content? It might not be a great idea if you’re worried about staying on Google’s good side. No, it would appear that you need to stay focused on …

Matt Cutts Gives SEO Tip For Disavow Links Tool Matt Cutts Gives SEO Tip For Disavow Links Tool

Google’s Matt Cutts randomly tweeted a tip about the Disavow Links tool. Don’t delete your old file if you upload a new one because it “confuses folks,” and the last thing you’d want to do is confuse Google if you’re …

Cutts On Determining If You Were Hit By An Algorithmic Penalty Cutts On Determining If You Were Hit By An Algorithmic Penalty

If you’ve ever lost your search engine rankings to a competing site, you may have wondered if you were suffering from an algorithmic penalty from Google or if your content simply wasn’t as good as your competitors’. You’re not the …

How Googlebot Treats Multiple Breadcrumbs On E-Commerce Pages How Googlebot Treats Multiple Breadcrumbs On E-Commerce Pages

Google has a new “Webmaster Help” video out about e-commerce pages with multiple breadcrumb trails. This is the second video in a row to deal specifically with e-commerce sites. Last time, Matt Cutts discussed product pages for products that are …

Google Takes Action On Guest Blogging Google Takes Action On Guest Blogging

Google has been warning webmasters about guest blogging for quite a while, but now, the search engine is getting serious. Will going after “guest blogging networks” improve Google’s search results? Let us know what you think. Head of webspam Matt …

What You Should Do For Google On Product Pages For Products That Are No Longer Available What You Should Do For Google On Product Pages For Products That Are No Longer Available

Google has a new “Webmaster Help” video out, which many ecommerce businesses may find useful. Head of webspam Matt Cutts discusses what to do on your product pages for products that are no longer available. Specifically, he answers this user-submitted …

Google Takes Action On More Link Networks Google Takes Action On More Link Networks

In case you haven’t figured it out by now, Google is going after link networks, and taking action on them frequently. It’s not a good time to be involved with one, especially in Europe. Matt Cutts said this today on …