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Matt Cutts Articles

Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling
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This year, as you may know, Google has been sending out a whole lot of messages to webmasters about problematic links. People are in a frenzy trying to get rid of links that may or may not be hurting their …

Google Just Got A Lot Better At Math Google Just Got A Lot Better At Math
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If you ever use Google to solve math problems, you may start using it even more now. If you didn’t use Google to solve math problems, you may want to consider starting. Google has launched a new scientific calculator feature, …

Google Gives Webmasters Just What They Need: More Confusion Google Gives Webmasters Just What They Need: More Confusion
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Last week, Google began sending out messages to webmasters, warning them of bad links, much like the ones that many webmasters got prior to the infamous Penguin update. Google said, however, that these messages were different. Whereas the company’s advice …

Google Is Considering Discounting Infographic Links Google Is Considering Discounting Infographic Links
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Matt Cutts spoke with Eric Enge at SMX Advanced, and Enge has now published the entire interview. In that interview, Cutts reveals that Google may start looking at discounting infographic links. That doesn’t mean Google is doing this right now, …

Google Panda Update: Matt Cutts Talks About Recovery (And A Bunch Of Other Stuff) Google Panda Update: Matt Cutts Talks About Recovery (And A Bunch Of Other Stuff)
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It’s pretty common for Google’s Matt Cutts to appear in Webmaster Help videos, but they’re usually only a few minutes long. This time, he’s treated webmasters to an hour-long Google+ Hangout (from India), with some other members of Google’s search …

Matt Cutts: Nofollow Links Are Small, Single Digit Percentage Of Links On The Web Matt Cutts: Nofollow Links Are Small, Single Digit Percentage Of Links On The Web
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Google’s Matt Cutts recently downplayed the significance of social signals in search, compared to links. Search Marketing Expo uploaded a new video to YouTube, featuring a discussion between Cutts and moderator Danny Sullivan, in which he talks about the notion …

PageRank: Is There Anything It Can’t Be Applied To? PageRank: Is There Anything It Can’t Be Applied To?
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We’ve seen Google’s PageRank algorithm applied to cancer outcome prediction and used to determine molecular shapes and chemical reactions. Now, PageRank is being used to reveal soccer teams’ strategies. MIT’s technology review points to a paper from Javier Lopez Pena …

Matt Cutts: Google Can’t Tell If It’s Crawling Databases, But Has Policies To Remove Private Info Matt Cutts: Google Can’t Tell If It’s Crawling Databases, But Has Policies To Remove Private Info
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Ryan Satterfield at Planet Zuda posted an article about Google exposing private info by indexing other sites’ databases, which he says includes social security numbers and credit card numbers. “If you’ve given a site your credit card number or social …

These Are The 10 Videos Webmasters Need To Watch, According To Google These Are The 10 Videos Webmasters Need To Watch, According To Google
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Google has updated its Webmaster Academy site to feature more videos. Some of the videos on the site are old, but some are brand new. None fo them are incredibly long, so if you have a few minutes to spare, …

Here’s What Google’s Matt Cutts Says About Affiliate Links And Nofollow Here’s What Google’s Matt Cutts Says About Affiliate Links And Nofollow
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Google’s Matt Cutts participated in a keynote discussion at SMX Advanced earlier this month. Among various other topics, Cutts talked briefly about affiliate links with moderator Danny Sullivan. SMX just uploaded the relevant clip of the discussion to its YouTube …

Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas
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Google frequently updates its algorithm, and sometimes these updates have huge effects on numerous sites. Panda and Penguin are two of the most well-known these days. Google also launches regular data refreshes for these updates. While even these data refreshes …

Matt Cutts & Duane Forrester’s Lulz Over Bing’s Penguin “Update” Matt Cutts & Duane Forrester’s Lulz Over Bing’s Penguin “Update”

If you stopped by Bing’s homepage today, you probably noticed that their image changed from yesterday. That’s not really a significant change because Bing changes their image every day. However, one particular visitor to Bing’s homepage today couldn’t help but …

Google’s Matt Cutts Weighs In On Suing Over Search Rankings Google’s Matt Cutts Weighs In On Suing Over Search Rankings
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Here in the U.S. past legal battles have pretty much established that search rankings are a matter of free speech. Otherwise, we’d have probably seen a lot more search rankings-related lawsuits by now (though it hasn’t stopped complaints about how …

Matt Cutts: Here’s What You Should Read To Learn About Search Engines Matt Cutts: Here’s What You Should Read To Learn About Search Engines
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Google’s Matt Cutts posted an interesting video today, responding to a user-submitted question: “What resources (textbooks, online PDFs etc) would you recommend to people interested in learning more about LSI, search engine algorithms, etc?” Cutts first suggests checking out the …

Google Will Soon Ignore Links You Tell It To Google Will Soon Ignore Links You Tell It To
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Google’s Matt Cutts gave a keynote “You and A” presentation at SMX Advanced this week, and mentioned that Google is considering offering a tool that would let webmasters disavow certain links. Would you find such a tool useful? Let us …

Google Talks Showing Multiple Results From The Same Site Google Talks Showing Multiple Results From The Same Site

Google’s head of webspam, Matt Cutts, put out a new Webmaster Help Video, responding to the user submitted question: Under which circumstances will Google decide to display multiple results from the same website? “The answer has changed over the years,” …

Is It Google’s Fault You Got Hit By Penguin? Is It Google’s Fault You Got Hit By Penguin?
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Since Google unleashed the original Penguin update, there has been a lot of finger pointing at the search giant. That continues to this day, and will likely continue for the foreseeable future, not unlike we’ve seen with the Panda update. …

Want To See Matt Cutts Wearing Goofy Google Glasses? Want To See Matt Cutts Wearing Goofy Google Glasses?

Google revealed Project Glass a couple months ago. Since then, they’ve been the source of a great deal of parody, analysis, speculation, cool ideas and general conversation. They’ve been spotted multiple times on Google co-founders Larry Page and Sergey Brin. …

Google: It’s Only A Penalty If It’s Manual Action Google: It’s Only A Penalty If It’s Manual Action
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Historically, the word “penalty” has been thrown around pretty loosely for sites who suffer in Google rankings. However, just because you got hit by an algorithm update, it doesn’t mean you’ve been penalized, as far as Google is concerned. Google …

Google’s Matt Cutts Jokes About Bing At SMX Advanced Google’s Matt Cutts Jokes About Bing At SMX Advanced
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Remember the good ol’ days when Google was accusing Bing of stealing their results, and Bing was accusing Google of click fraud, and whenever representatives from the two search giants were in a room together things got awkward? Well, it’s …

Google Penguin Update Now Better At Splog Detection? Google Penguin Update Now Better At Splog Detection?

Some people have been talking about seeing major rankings changes, wondering if Google has released another Penguin update. According to Matt Cutts ,who spoke at SMX Advanced last night, Googe has not released a new one (or a new Panda …