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All Posts Tagged Tag: ‘Markup’

Your Brand’s Social Profiles Can Now Appear In Google’s Knowledge Graph

As some have noticed, Google has started displaying social media profiles in the Knowledge Graph area of search results pages for many brand searches. If you search for Wendy’s, for example, you can very clearly see links to their profiles on Facebook, Twitter, YouTube, LinkedIn, and Google+. The same holds true for Chase, Nike, Starbucks, and any other number of …

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Google Makes It Easier For People To Search For Your Content

Google announced that it’s now showing a new and improved sitelinks search box within search results, which will make it easier to find specific content on third-party websites from Google itself. The box is more prominent, and supports autocomplete. Here’s what it looks like for YouTube: You can mark up your own site so that Google has the ability to …

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Schema.org Enters Its ‘Next Chapter’

In 2011, Google, Microsoft (Bing) and Yahoo, the big three search engines (Yandex later joined), teamed up to launch Schema.org, an initiative to support a common set of schemas for structured data markup on webpages. This week, the companies announced the introduction of vocabulary to let sites describe actions they enable and how said actions can be invoked. “When we …

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Google Wants To Get Better At Indexing Your Business Info

Google has released some recommendations for webmastesr to help them get the search engine to identify and surface business info like phone numbers, business locations, and opening hours. They also launched support for schema.org to help specify preferred phone numbers using structured data markup. “Many people also turn to Google to find and discover local businesses, and the best information …

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Google Knowledge Graph Takes Tour Dates From Artists’ Official Sites

Google announced today that it will now populate its Knowledge Graph results for musicians with tour dates from the artists’ official websites when they add structured data markup. Google has shown upcoming events for artists for quite some time (and even has reminders for artists’ releases), but now they’re getting the information directly from the source. “When music lovers search …

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Google Notifies Webmasters Of Manual Actions Regarding ‘Spammy Structured Markup’

Google wants you to use structured data markup on your site to give it better information, and help it make more compelling search results. “If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result,” the company explains. “For example, the search snippet for a restaurant might …

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Cutts: Use Schema Video Markup For Pages With Embedded YouTube Videos

There is a lot of webmaster interest these days in the impact schema markup has on content in search results. Today’s Webmaster Help video from Google addresses video markup. Matt Cutts takes on the following submitted question: Rich snippets are automatically added to SERPs for video results from YouTube. Is it recommended to add schema video markup onsite in order …

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Google Gives Webmasters Alternative To Markup With Data Highlighter

Google announced the launch of Data Highlighter in Webmaster Tools, a tool for event data (and soon other types of data) that gives them an alternative to having to markup their sites. It lets webmasters show Google pieces of data on a typical event page on their site for use in Google’s structured data offerings in search results (like rich …

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Matt Cutts On Schema.org Markup As A Ranking Signal

In 2011, Google teamed up with Microsoft and Yahoo to launch schema.org, an initiative to support a common set of schemas for structured data markup. You might wonder whether or not implementing these schemas may influence your ranking in Google (or the other search engines, for that matter). Google’s Matt Cutts posted a new Webmaster Help video talking about this, …

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Pagination: Google Goes More In Depth On SEO And The Markup

Back in September, Google introduced new markup for paginated content in an effort to return single-page versions of content in search results, when the content is broken up among multiple page. This would include things like multiple-page articles and slideshows. The markup is rel=”next” and rel=”prev”. Google says users usually prefer the single page format, and as a consumer of …

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