WebProNews

Online Brand Abuse Continues To Grow

Online brand abuse of many of the world's most popular brands increased in 2008, according to a new report from MarkMonitor. The report found that 80 percent of abusive sites flagged in 2007 were still active today Cybersquatting continued to rank as brandjackers tool of choice for exploiting reputable brands, growing by 18 percent in 2008. In addition, phishers expanded their targets in 2008, with 444 organizations phished for the first time.

Domain Kiting, PPC Abuse Dropping In Tandem

Through a subtle change in policy for displaying AdSense on domains, Google managed to reduce the impact of domain kiting and pay per clicks associated with misused brand names.