More people plan to shop online during the holiday season this year (55%) compared to last year (49%), according to a new survey by MarketLive and the E-Tailing Group.

More than a quarter (26%) of shoppers plan to buy more gifts online, up from 21 percent last year. Eighty-five percent of consumers report the main reason for shopping online is still time savings, but 40 and 38 percent of shoppers respectively also rate wish lists and reviews as increasingly important.