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Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

By Chris Crum April 18, 2014

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

Gamers May Actually Prefer Freemium, Shows Report Gamers May Actually Prefer Freemium, Shows Report

For the past few years a new pricing model has begun creeping into the games industry. Beginning on mobile devices, the so-called “freemium” model gives players a taste of a game for free while plastering the title with ads or …

LinkedIn Launches 'Content Marketing Score' LinkedIn Launches 'Content Marketing Score'

LinkedIn has launched a new analytics tool designed to help users gain insight into the impact of their paid and organic content on the social network. It generates a score, which is calculated by measuring “unique engagement,” which is gauged …

Marketers Are Struggling With Big Data Marketers Are Struggling With Big Data

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from …

Facebook Lookalike Audiences Get New Features Facebook Lookalike Audiences Get New Features

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a …

Google Analytics Gets Video Campaigns Report Google Analytics Gets Video Campaigns Report

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Here's How Brands Are Really Using Twitter Here's How Brands Are Really Using Twitter

How is your business using Twitter? Most are using it simply to increase brand awareness, according to a recent survey from Social Media Marketing University. Of those polled, 79.4% said they are using it for that purpose. 58% said they’re …

Internet Of Things Growth To  Affect Supply Chains Internet Of Things Growth To Affect Supply Chains

Gartner is predicting a 30-fold increase in Internet-connected physical devices within the next six years, and says this will “significantly” alter how the supply chain operates, and create more “cyber-risk exposure”. So how much is a 30-fold increase exactly? We’re …

Report: Native Advertising Flourishing Report: Native Advertising Flourishing

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal …

Viewable Impressions' Impact On Brand Lift Viewable Impressions' Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just …

Brands Are Probably Overusing Facebook Hashtags Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when …

Pinterest Ads Aren't Going To Be Cheap Pinterest Ads Aren't Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category …

IAB Gives Advertisers A Primer On In-Image Ads IAB Gives Advertisers A Primer On In-Image Ads

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up …

Organic Reach On Facebook Will Reportedly Drop More Organic Reach On Facebook Will Reportedly Drop More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, …

50% Of Google Paid Search Clicks To Come From Mobile 50% Of Google Paid Search Clicks To Come From Mobile

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report …

Facebook And Google Push Mobile Ad Spend By 105% Facebook And Google Push Mobile Ad Spend By 105%

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …