WebProNews

8 Reasons You Need to Stop Ignoring Twitter

There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

Yahoo Settles Mary Kay Trademark Infringement Suit

It looks like some lawyers representing cosmetics giant Mary Kay have removed their figurative war paint.  In early July, Mary Kay sued Yahoo, alleging trademark infringement, but not long ago, Yahoo was able to settle the case.

Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

Email Marketing Driving Purchases

Consumers in the U.S. prefer email marketing to direct mail, social media and telemarketing, according to a new survey by smartFOCUS. When asked to rank their preferred ways of receiving marketing messages, the majority of respondents (62%) said email was their preferred channel of communication, followed by direct mail (23%), and social media (13%). The least popular way to be contacted was telemarketing, with 80 percent putting it at the bottom of their lists.

Picking Your Online Reputation Battles

Part of managing your online reputation involves your strategy for handling the negative commentary that you acquire. If you write articles on the Internet, use Facebook, Twitter, or other social media outlets, or simply have a prodcut that people talk about, there is a very good chance you will encounter comments somewhere on the web that are less than favorable.

Online Marketing Leads Paranormal Activity to Wide Release

Paranormal Activity is a movie that has made its way to a wide theatrical release this weekend as a result of some clever online marketing. The movie is described as a "Blair Witch"- type film, in that it is told through fake "realistic" video footage. This is a cliché that has been used numerous times in the horror genre. The film boasts some pretty bold quotes from some well-known sources. For example:

Study: More Companies Ditching Old Media Habits for New

A new study from King Fish Media, HubSpot, Junta42, and UpShot found that where traditional advertising was once a "foregone conclusion" and a focal point of all marketing efforts, companies are now "revising old formulas" and creating new ones. They find that companies are abandoning other's media platforms in favor of creating their own original channels and content.

Search Engine Marketing Spend Stabilizing

The Search Engine Marketing (SEM) industry continues to stabilize in the third quarter of 2009 and included some positive sings for the fourth quarter, according to a new report from Efficient Frontier. "The third quarter results and a look beyond provide some encouraging signs for the Search Marketing industry as well as the overall economy," said David Karnstedt, President and CEO, Efficient Frontier.

Yahoo Expands "It's Y!ou" Campaign With User Yodeling

As part of Yahoo's big "It's Y!ou!" campaign, the company has started an initiative to let users contribute to the famous "Yahoo! Yodel". Yahoo has opened up what it calls the Yodel Studio. The aim is for people to personalize and reinterpret the yodel.

Twitter as the New Ouija Board

Online retailer FancyDress.com is hosting what it claims is "the world's first interactive Twitter Séance or "Twéance" on October 30th - the day before Halloween. The Twéance allows participants to nominate the names of their favorite "departed stars" along with a question they would like them to be asked by "renowned psychic medium Jayne Wallace." Participants are asked to simply tweet this to @tweance.