After a highly publicized split nearly a year ago, it looks like Facebook and General Motors are getting back together. GM has confirmed to Ad Age that they have decided to once again throw some advertising dollars into Facebook. “Chevrolet …

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and …

Klout announced the launch of Klout for Business on Thursday with the tagline, “Find the influencers in your audience.” Klout for Business is a set of tools including Klout Perks and audience insights to help businesses get influencers to share …

Last month, Facebook began testing a new targeting feature for marketers called lookalike audiences. Today, the company announced the global launch. The feature enables marketers to target audience segments with similar common attributes (interests, demographics) to the customers a marketer …

Twitter has just announced some big improvements to its invitation-only self-service ad platform that make it easier for businesses to target the right kinds of users with their paid ads. Now, when deciding who to promote their accounts and tweets …

Old Spice has just introduced their new chief director of marketing to the world, and he’s a wolfdog. This is going to go places, I can feel it. “Sometimes you gotta eat people, America. That’s how business works.”

Yesterday, at an event at their Menlo Park headquarters, Facebook unveiled a radical redesign of their core product: the news feed. Unlike Graph Search or Gifts (two of the last big products that Facebook’s unveiled), the news feed is not …

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this …