All Posts Tagged Tag: ‘Marketing’

Lemony Snicket Trailer Is Awesome, but It Didn’t Come from Netflix (or Did It?)

Lemony Snicket Trailer Is Awesome, but It Didn’t Come from Netflix (or Did It?)

We’ve known for a while now that Netflix has a show in the works based on Lemony Snicket’s (author Daniel Handler) A Series of Unfortunate Events. We don’t know when Netflix is planning to debut the series, and we’ve yet to see any sort of teaser trailer for it. Well, late Sunday, that appeared to have changed when a video …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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Marketers Are Increasing Their Focus On LinkedIn

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within …

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Google Adds Pinterest Carousel To Search Results

Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site. Here, …

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Facebook Page Insights Gets Videos Tab

Facebook Page Insights Gets Videos Tab

Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, top videos within a certain date range, and metrics for videos shared from other Pages. In other words, you’ll be able to get a better idea of just how well your videos are doing. …

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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation. New trending content and search features could help businesses attract more eyeballs. Do you think Instagram’s new features can help you improve your marketing strategy? Share …

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Here’s Your Chance To Learn Google Tag Manager

Here’s Your Chance To Learn Google Tag Manager

Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It’s the latest addition to the company’s Analytics Academy learning program. Google launched Tag Manager back in 2012 as a way to consolidate the various tags you may use for your …

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This Is How Your Business Should Be Using Twitter’s Periscope

This Is How Your Business Should Be Using Twitter’s Periscope

Twitter is giving businesses tips and “inspiring examples” of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its early days. Have you found a reason to use Periscope (or livestreaming in general) for your business so far? Do you intend to experiment with it in the future? Let us …

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Facebook App Ads Get 2 New Formats

Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners. The new desktop video format works similarly to those on mobile in that …

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Do More Posts On Social Media Get You More Followers?

Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized small businesses. They looked at major brands across various industries and came to the same conclusion throughout: posting more often …

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