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marketing
Twitter Blacklist Bites Thumb At Obnoxious People
By Jason Lee Miller - Thu, 05/08/2008 - 12:29pm.
A public service or draconian narc network? You be the judge. It didn't take long for a few things to happen with Twitter: for so-called spammers to seek out a "marketing" advantage; for Twitterers to fight back against said spammers; and for a moral authority to form.
Stumbling Towards More Conversions
By Jason Lee Miller - Fri, 05/02/2008 - 6:06am. 12 comments
StumbleUpon has been around a while, and if you're like 5 million others, you understand what an addictive, stimulus-response type network it really is. But like with other social networks such as Digg, Twitter, or Facebook, many marketers are still at a loss for how to make the most of it.
This Article Is Miley Cyrus Link Bait
By Jason Lee Miller - Fri, 05/02/2008 - 5:42am. 5 comments
Actually, this article is more of a commentary on collective mental illness, exploitation and mountains made of molehills—no, that's not a boob joke. It's also about invented controversy for the sake of ogling eyeballs and links at the expense of a teenage girl who will be lucky if she's not in rehab on her 18th birthday.
SEMPO Offering Certification To SEM Agencies
By David A. Utter - Thu, 05/01/2008 - 7:55am.
Search marketing firms going through the training provided by the Search Engine Marketing Professional Organization will be able to pick up a seal of approval after taking courses through the SEMPO Institute.
Ticketmaster Faces Fake Facebook Friends
By Jason Lee Miller - Tue, 04/15/2008 - 3:34pm. 1 comment
Okay, marketers and PR types, so listen: It's very risky to fake stuff on the Internet; you're likely to be called out. There might have been a time when there was no such thing as bad publicity, but that was before everything was set in digital perpetuity by Google. Today, bad publicity hangs there like a fart on the elevator.And everybody knows it was you.
Social Media Marketing Event
By Jim Tobin - Fri, 04/11/2008 - 4:16pm.
Need to get up to speed on social media marketing? I’m leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it through social media, I can hook you up with a $15 discount. But hurry, the early bird discount ends Monday.
Marketing And Social Media
By Mike Sachoff - Wed, 04/09/2008 - 5:12pm. 5 comments
The U.S. lags in emerging markets such as China, Brazil and Russia in taking up activities including blogging, social networking and video sharing, according to research from media communications agency Universal McCann.The agency said that China had passed the U.S. in the number of people starting their own blogs, with 43 million compared to 26.4 million in the U.S. Online social network membership in countries including Brazil, Russia, Taiwan and Mexico is growing at 70 percent annually, compared with less than 49 percent in the U.S.
In Marketing, Perception Is Everything
By Jason Lee Miller - Fri, 04/04/2008 - 2:03pm. 3 comments
The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air overtime hardens and dries the top layer, not affecting the layer beneath.
Umbria Listens, Accepts J.D. Power Bid
By David A. Utter - Thu, 04/03/2008 - 11:43am. 1 comment
J.D. Power and Associates acquired Boulder-based reputation tracker Umbria to get a better handle on what people say about quality and satisfaction with products and services.
Let's Be Honest About Twitter
By Rich Ord - Fri, 03/28/2008 - 10:15am. 18 comments
Twitter is a great new tool for the Internet savvy but it may already have past its prime as a way to keep in touch. Just looking around at Twitter profiles shows that most users are following hundreds of people which means your Twitter screen on the web has all new Tweets about every five minutes. Not exactly user friendly!
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