Quantcast

All Posts Tagged Tag: ‘Marketing’

Infographic Looks At Stages Of B2B Digital Marketing Journey

Infographic Looks At Stages Of B2B Digital Marketing Journey

Find and Convert released the following infographic earlier this year, but it was just brought to our attention by a post at Social Media Today. It looks at the B2B Digital Marketing Journey, breaking it down into three main stages. While the graphic is based on anecdotal experiences from a digital marketing agency with B2B clients rather than research findings, …

Read More

New Study Looks At Email Open Rate Factors

New Study Looks At Email Open Rate Factors

Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to the firm, segmented, personalized subscriber lists see higher open rate success and mobile devices now make up over half of all opens. The study pulls data from over 100 billion emails sent from …

Read More

Flipboard Gets New Video Ads

Flipboard Gets New Video Ads

Flipboard is reportedly expanding its advertising offerings with new video ads. These include short (3 to 8 second) segments aimed at getting users to watch the rest of the video. The segments are referred to as “Cinema Loops”. The news comes from VentureBeat, which spoke with Dave Huynh, Flipboard’s head of advertising product. Ken Yeung reports: Participating brands will submit …

Read More

Bing Ads Gets Marketplace Trends Visualization Tool

Bing Ads Gets Marketplace Trends Visualization Tool

A few days ago, Bing launched the Bing Ads Marketplace Trends Interactive Website, which is designed to help advertisers get a better look at data in different areas including device targeting, ad scheduling, and location targeting. These include interactive charts that let you drill down into different industries. They just officially announced the site, saying this about it: One of …

Read More

Infographic Shows A Lot Of Helpful Pinterest Stats For Marketers

Infographic Shows A Lot Of Helpful Pinterest Stats For Marketers

Last week, we looked at Ahalogy’s recently released 2015 Pinterest Media Consumption Study,which includes a ton of interesting stats about how people are using it. It literally runs through the who, what, when, where, and why. They polled over 1,000 people and determined that 82% are female and 18% are mail, but that men on Pinterest have increased 4% since …

Read More

Infographic Explores What The Reddit AMA Can Teach Us About Marketing

Infographic Explores What The Reddit AMA Can Teach Us About Marketing

The reddit AMA has proven to be a great marketing vehicle for people trying to promote projects they’re involved in, at least for those who are associated with interesting projects (past or present), but what can this Q&A format teach you about marketing in general? A new infographic from Udemy seeks to answer just that. “Online marketing strategies can include …

Read More

Facebook Gives Developers Marketing API Reference App

Facebook Gives Developers Marketing API Reference App

Facebook announced the launch of its first reference app for the Marketing API aimed at helping developers get their products built and shipped more quickly and efficiently. The company says it has heard from developers over the years about challenges in getting started with the API. Some find it difficult to figure out what they’re final product is going to …

Read More

Google Talks ‘The Most Important Growth Metric’ For Your App

Google Talks ‘The Most Important Growth Metric’ For Your App

Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app. The most important one to focus on first isn’t a traditional one, he says. It’s one that accurately measures user engagement for YOUR app. “For example, a casual gaming app might care about the percentage of users who …

Read More

Here’s How To Make Your Instagram Marketing As ‘Perfect’ As Possible

Here’s How To Make Your Instagram Marketing As ‘Perfect’ As Possible

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it’s about to become a much better one for a lot more businesses thanks to recently announced features. Are you incorporating Instagram into your marketing efforts in any meaningful way so far? Do you plan to do more with it in the …

Read More

Instagram’s New Focus on Search Should Excite Marketers

Instagram’s New Focus on Search Should Excite Marketers

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and …

Read More

Twitter Lets Advertisers Target Around Big Events

Twitter Lets Advertisers Target Around Big Events

For years, Twitter has shined during big events – whether they be scheduled events like The Oscars, Super Bowl, or Grammys, or breaking news. Twitter’s fine for the mundane day-to-day, but when something big is happening, more people flock to Twitter to see what everyone (friends and the famous) are saying. It makes sense then, that Twitter would allow marketers …

Read More

Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

Read More

Page 1 of 4312345»102030...Last »