Quantcast
 
Ace Metrix Ranks Top 10 Holiday Ads

Ace Metrix Ranks Top 10 Holiday Ads

By Chris Crum November 26, 2014

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, …

Netflix Looks For ‘Official Instagrammers’ Netflix Looks For ‘Official Instagrammers’

Instagram has become an important part of online marketing, and companies are now looking for more ways to utilize it. Netflix just announced that it’s looking for a few people to become its “official Instagrammers”. Wanted: #Grammasters: Become Netflix’s official …

eBay Announces Commerce Marketing Platform eBay Announces Commerce Marketing Platform

eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly combine various other platforms, including those it picked up in its 2011 acquisition of GSI Commerce. That deal was for $2.4 billion, and was a …

Denny’s Mocks Apple’s Livestream Incompetence Denny’s Mocks Apple’s Livestream Incompetence

As you probably know, Apple held a big press event today to unveil the iPhone 6, the iPhone 6 Plus, and the Apple Watch (as well as Apple Pay and a new U2 album). The company made a huge deal …

Hootsuite Announces Acquisition Of Brightkit Hootsuite Announces Acquisition Of Brightkit

Hootsuite announced that it has acquired social campaigns platform Brightkit, which it is using to launch its own new offering called Hootsuite Campaigns. The acquisition actually took place in July, but is just now being announced. “Hootsuite Campaigns helps brands …

Twitter Launches Self-Serve Ads In 11 New Countries Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads …

SMB Local Media Spending To Surpass $50B SMB Local Media Spending To Surpass $50B

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …

Low Reach, Suspect Engagement For Organic Tweets Low Reach, Suspect Engagement For Organic Tweets

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users …

Hyperlapse Marketing Is Obviously Already Happening Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create …

Google Gives Marketers New Reason To Be Upset Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword …

Is Your Organic Social Reach As Bad As You Think? Is Your Organic Social Reach As Bad As You Think?

Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little …

Vine Feature Should Help Marketers Repurpose Content Vine Feature Should Help Marketers Repurpose Content

The latest feature added to Twitter’s Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way. Before, Vine just let you record videos from the app, but now it lets you import videos …

Brands Get Way To See When They Appear On Tumblr Brands Get Way To See When They Appear On Tumblr

Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on …

Snapchat Said To Be Adding Content And Ad Business Snapchat Said To Be Adding Content And Ad Business

Snapchat is said to be readying a new content and advertising business under the banner Snapchat Discovery. This would provide users with news and advertisements that, like the messages Snapchat has built a name for itself upon, disappear after viewing. …

Facebook Lets You Show Ads To Same People More Often Facebook Lets You Show Ads To Same People More Often

Facebook recently announced changes to frequency limits on ads in an email to agencies. DigiDay got ahold of the email, and shared the relevant excerpt, which explains the changes for different scenarios. “We are always looking to improve the News …

Google Announces Website Call Conversions Google Announces Website Call Conversions

Google announced Website Call Conversions for AdWords, a new way for advertisers to track calls that occur after an ad click. It involves putting a snippet of code on your site, and measuring calls from potential customers who skipped the …

Google: You Must Start Using Close Variant Matching Google: You Must Start Using Close Variant Matching

Google announced that starting in late September, it will be applying “close variant” keyword matching to all exact and phrase match keywords in AdWords. The feature has been available as an option for a couple years, but will now simply …