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LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn Is Acquiring B2B Marketing Platform Bizo

By Chris Crum July 23, 2014

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and …

Twitter to Target Ads Based on Hyperlocal Weather Twitter to Target Ads Based on Hyperlocal Weather

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company …

Pinterest Adds 'Guided Search' To Website Pinterest Adds 'Guided Search' To Website

Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature launched on Pinterest’s mobile apps in April, but will now be available across the broader Pinterest experience, …

Pinterest Tests Do-It-Yourself Promoted Pins Pinterest Tests Do-It-Yourself Promoted Pins

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size …

What Brands Are Doing Wrong With Visual Social Media What Brands Are Doing Wrong With Visual Social Media

In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing …

Pinterest Gives Marketing Tech Products  API Access Pinterest Gives Marketing Tech Products API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to …

Google Hires Fashion Marketer to Make Glass Cool Google Hires Fashion Marketer to Make Glass Cool

Everyone knows about Google Glass. That’s part one. Now, for part two–making people actually want to buy the wearable tech–Google has employed a former top-level marketing executive to head the Glass team. In a post to Google Glass’ Google+ page, …

Infographic Looks At Email List Hygiene Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed …

Facebook Adds Video Metrics To Insights Facebook Adds Video Metrics To Insights

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see …

What's Working In B2B Social Media? What's Working In B2B Social Media?

B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic. It looks at the social networks and types of posts that B2B businesses are using, and what’s working. LinkedIn …

Twitter: Brands 'Integral' To Regular Conversation Twitter: Brands 'Integral' To Regular Conversation

Twitter has released some new research about the influence of TV and brand-related tweets on consumer behavior. The study was done in partnership with the Advertising Research Foundation, Fox, and DB5. It sought to find how exposure to brand mentions …

Twitter Adds Postal Code Targeting In U.S. Twitter Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight …

Digital Marketing Budgets To Jump 10% This Year Digital Marketing Budgets To Jump 10% This Year

Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, companies spent 10.7% of their annual 2013 revenue on overall marketing activities. …

Ronald McDonald Gets New Look For Social Media

The image of Ronald McDonald is iconic throughout the world. The McDonald’s mascot has been selling happy meals in nearly every country in the world for decades. Now, with the internet bringing companies closer than ever to consumers, Ronald McDonald …

Facebook Not Using Nearby Friends For Ad Targeting Facebook Not Using Nearby Friends For Ad Targeting

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when …

Google+ Advice From One Of Its Most Popular Users Google+ Advice From One Of Its Most Popular Users

As businesses face drastic drops in the organic reach of their Facebook posts, there are no doubt some shifting focus over to Google+. With recent reports, who could blame them? Forrester says marketers need to be using it. Shareaholic says …

What Your Customers Will Be Like In 2015 What Your Customers Will Be Like In 2015

Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of …