All Posts Tagged Tag: ‘Marketing’

Instagram’s New Focus on Search Should Excite Marketers

Instagram’s New Focus on Search Should Excite Marketers

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and …

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Twitter Lets Advertisers Target Around Big Events

Twitter Lets Advertisers Target Around Big Events

For years, Twitter has shined during big events – whether they be scheduled events like The Oscars, Super Bowl, or Grammys, or breaking news. Twitter’s fine for the mundane day-to-day, but when something big is happening, more people flock to Twitter to see what everyone (friends and the famous) are saying. It makes sense then, that Twitter would allow marketers …

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Doing This Will Make Your Facebook Marketing More Cost Effective

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you’re probably better off promoting to people who have already …

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Instagram Finally Brings Search To Web Interface

Instagram Finally Brings Search To Web Interface

Instagram announced on Monday that people can now search for people, places, and hashtags on the web. Finally. Instagram has always been a mobile-first service, and until now, the web experience has had little to offer beyond the user’s feed of content from accounts they follow, their own profiles, and the ability to interact with posts and grab their embed …

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Bing Launches Native Ads On MSN For Search Marketers

Bing Launches Native Ads On MSN For Search Marketers

Microsoft announced the beta launch of Bing Native Ads, which let advertisers target intent outside of search. According to the company, the strongest intent signals on the web are users’ interests expressed by prior search queries, signals from the content of the experience in which they’re at at any given point, and user actions like looking for products or taking …

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Selling To Customers Through ‘Shoppable Videos’

Selling To Customers Through ‘Shoppable Videos’

Everyone knows online video can be a great way to market businesses and products, but some businesses are finding that it can be quite beneficial for actually selling products. “Shoppable video” is a trend that has been slowly rising for several years, but new capabilities from a variety of platforms indicate that it could be poised to become much bigger. …

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Google AdWords Gets New Automated Bidding Tools

Google AdWords Gets New Automated Bidding Tools

Google announced the launch of new automated bidding tools for setting performance targets in AdWords. These are target opt-in recommendations and the Target CPA Simulator. As the company notes, automated bidding is key to “setting smart bids at scale and maximizing conversions or revenue from your spend.” Google explains the new tools in a Google+ post: New target opt-in recommendations …

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Infographic Looks At The State Of B2B Product Marketing in 2015

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company shared an infographic (via MarketingProfs) looking at The State of B2B Product Marketing in 2015. It makes use of research …

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Lemony Snicket Trailer Is Awesome, but It Didn’t Come from Netflix (or Did It?)

Lemony Snicket Trailer Is Awesome, but It Didn’t Come from Netflix (or Did It?)

We’ve known for a while now that Netflix has a show in the works based on Lemony Snicket’s (author Daniel Handler) A Series of Unfortunate Events. We don’t know when Netflix is planning to debut the series, and we’ve yet to see any sort of teaser trailer for it. Well, late Sunday, that appeared to have changed when a video …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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Marketers Are Increasing Their Focus On LinkedIn

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within …

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