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Study Looks At Marketer Perceptions of Mobile Ads

Study Looks At Marketer Perceptions of Mobile Ads

By Chris Crum March 30, 2015

The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive programmatic buying to be an important development in mobile advertising, …

Shockingly Low Percentage Of Brands On Instagram Shockingly Low Percentage Of Brands On Instagram

Yesmail has a new study out, which finds that while brands on Instagram experienced a 278% growth in followers in 2014, the number of brands adopting the platform is still quite low. The firm analyzed over 2,000 brands on social …

Facebook Tells Marketers About What Users Are Saying Facebook Tells Marketers About What Users Are Saying

Facebook announced that it is going to begin offering topic data to marketers in an effort to let businesses get a better idea of what people are saying about their products on Facebook, so they can better optimize their strategies. …

Adobe Aims To Improve ‘Internet of Things’ Marketing Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements “The product and partner announcements cover where marketing is going next: bringing digital experiences to the physical world, IoT and wearable devices, mobile marketing innovations …

Twitter Lets Advertisers Reach ‘Partner Audiences’ Twitter Lets Advertisers Reach ‘Partner Audiences’

Twitter announced a new offering for its advertisers, enabling them to reach people from audiences created by its Marketing Platform partners. Advertisers will be able to target Twitter Ads at users who have shown “powerful signals of intent” off of …

Pinterest Ads Are Getting Better Pinterest Ads Are Getting Better

With its Promoted Pins now available to advertisers, Pinterest is working on improving what its ads can do, as you’d expect. The most important thing an online ad can do is target the right people, so those advertisers will be …

A Clearer Look At Mobile Ad Viewability A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come …

Marketers Not Confident In Their Big Data Efforts Marketers Not Confident In Their Big Data Efforts

Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments. The study is based on a survey of nearly 600 marketers, and found that while over half of them …

Facebook Photos Still Count For Something Facebook Photos Still Count For Something

Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach. Many were surprised to find that photos have become the least effective type of post in that …

Twitter Advertisers Get New Conversion Features Twitter Advertisers Get New Conversion Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. …

Google Automatically Converts Flash Ads Google Automatically Converts Flash Ads

Google announced on Wednesday that it will start converting all Flash ads to HTML5 automatically. The company presents this as an opportunity for advertisers to access more inventory. In a post on Google+, Google says, “Over half of time spent …

Ad Viewability Contention Rages On Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. It’s causing a lot of disagreements between advertisers and publishers, and it’s the subject of a great deal of confusion and chaos throughout the industry. What are your …

Franchise SMBs To Spend 1/2 Of Ad Budgets Online Franchise SMBs To Spend 1/2 Of Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 …

Facebook Hits 2 Million Active Advertisers Facebook Hits 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but …

Will Twitter Ad Syndication 'Torpedo' Creativity? Will Twitter Ad Syndication 'Torpedo' Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and …

Instagram For Business: Where To Start Instagram For Business: Where To Start

Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social network. Some have been nailing …

Facebook Marketing Partners Program Takes Effect Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) program would become a new program called Facebook Marketing Partners, and that it would be restructuring things to make it easier to find partners based on specific needs. That all …